advanced segments | Internet Marketing Blog

11 valuable Google Analytics advanced segments

Along with custom reports (and sometiimes in conjunction with them), custom advanced segments are a great way of gaining extra insight and value from your Google Analytics account.

In this post, I'll round up ten very useful custom segments that you can import straight into your GA account, and save yourself the trouble of creating them yourself.

Please suggest any other segments you find useful in the comments...

How to use Google Analytics advanced segments: a guide for beginners

Google Analytics is a great tool, but its standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.

One way to do this is to create custom reports, which is an excellent idea, and another is to use GA's advanced segments, which allow you to filter reports to find the insights you need.

In this post, I'll explain how to use advanced segments. It's for GA beginners really, so I apologise in advance to any GA experts reading this...

Google adds "visual context" to Analytics

Google Analytics is used by a significant number of online publishers and businesses to track how internet users are interacting with their websites.

But data is data, and visualizing how Google Analytics data relates to specific pages can be a difficult task. So last week, Google launched In-Page Analytics, which it hopes will make Analytics more useful by adding "visual context" to data.