AdWords | Internet Marketing Blog

Google pulls the trigger, gets into lead gen

In late August, we reported on a lawsuit filed against Google by LendingTree alleging that Google was planning to offer an online lead gen service related to mortgages using technology offered by a LendingTree vendor that was contractually forbidden from working with LendingTree's competitors.

While the status of that lawsuit is unknown, it is now official: Google has entered the lead gen business.

by Patricio Robles 02 November 2009 09:27am 7 comments

Interflora awaits ruling on trademark keyword bidding

In May 2008, Google began permitting advertisers in the UK and Ireland to bid on trademark keywords through AdWords. Needless to say, this concerned and upset many brand marketers at the time.

Yet there appeared to be little that could be done. Google's policy change was predicated on the notion that legal questions over the use of trademark keywords in the UK had been settled.

by Patricio Robles 02 September 2009 17:14pm 6 comments

Google’s universal search results hit Adwords

More than two years after first unleashing the video plus box on search listings, Google has started to push the video unit into Adwords.

The video plus unit was first introduced to organic search results in early-2007, as part of its universal search results.

Now, entertainment companies including Miramax, Discovery and EA have recently been offered to use the video player to bolster their plain text Adwords ads.

by Chris Lake 01 September 2009 16:57pm 1 comment

Google: Ad position does not affect conversion rates

Web surfers may be more likely to click on search results ranked higher on a web page, but purchase decisions are not so reliant on search positioning, according to Google.

In a post on Inside AdWords today, Google revealed that the position of key words doesn't affect conversion rates very much at all. If your company is spending time or money trying to get to the top of a page's search results. Don't bother.

by Meghan Keane 18 August 2009 23:50pm 11 comments

AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It's not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

by Patricio Robles 17 August 2009 10:51am 2 comments

AdWords ads get closer to organic results

You may have noticed it: those trusty AdWords ads that appear to the right of your search results seem a little bit closer to them than they did before.

It's not an optical illusion. Others are seeing it too. I first saw myself the other day when I did a search and had to do a double-take.

by Patricio Robles 12 August 2009 09:02am 3 comments

Facebook sued for click fraud

Facebook claims that its recent problems with click fraud are behind it but one advertiser is sending Facebook a clear message: your problems are just beginning.

Sports website RootZoo has filed a lawsuit against Facebook in federal district court in San Jose, California and is seeking class action status. The company is being represented by Kabatek Brown Kellner, a law firm with a history of litigating click fraud actions.

by Patricio Robles 10 July 2009 09:28am 2 comments

Gaining equity in your site through improved user experience

One of the benefits of usability improvements is that they keep on delivering long after they are implemented, a compelling proposition for companies trying to make the most of their online traffic and conversions.

I regularly need to discuss the benefits of usability in the context of a specific company’s online business goals.

by Chris Rourke 06 July 2009 11:30am 1 comment

Will Google's global AdWords trademark policy changes cost brands millions?

Google has announced a major change to its global trademark policy. Effective in June, the search giant will permit the use of trademarks as keywords as part of AdWords campaigns in many countries around the world.

Previously, Google was much more restrictive; a permissive policy was the exception and applied only to a handful of countries, including the US, Canada and the UK, where it began allowing the use of trademarks as keywords in 2008.

by Patricio Robles 06 May 2009 16:59pm 1 comment