Posts tagged with 'affiliate leaks'
If I were to choose one most commonly recurring problem with websites that run affiliate programs it would be leaks. In brief, a leak is a path to an untrackable action that the end user may make bypassing the route that provides for an affiliate remuneration.
Affiliates are in this business to make money. They are also being
remunerated for their marketing efforts only if an action (a sale, a
lead submission, etc) takes place.
Every e-business that starts an affiliate program must become
extremely sensitive to the fact that once the program goes live some of
the traffic will be sent to the business' website by marketers who are
paid on performance basis only. This should get translated into
becoming respectful of affiliate marketers' efforts, and removing any
possibilities for the visitors they refer to "leak" without completing
the desired action.
There are 5 main types of leaks that merchants are prone to: