agencies | Internet Marketing Blog

Is your agency over-complicating PPC?

Pay per click (PPC) marketing is a simple and effective method of advertising - you define the keywords that you would like your ad to display for (or not), you build an advert and you wait for a match against the search query, get a click and hopefully a conversion. It's all based on relevancy.

As a client are you happy with the quality of your PPC?

by Ian Gregory 28 September 2012 09:54am 10 comments

New Wall Street rules could bring big bucks to digital marketers, agencies and publishers

In New York, two thoroughfares generate huge sums of money each year: Wall Street and Madison Avenue.

For obvious reasons, there's a long-standing relationship between the two, but that relationship could blossom even more under the Jumpstart Our Business Startups Act (JOBS Act), which was signed into law earlier this year.

by Patricio Robles 30 August 2012 18:07pm 0 comments

Q&A: Alex Moss on the future of SEO

Alex Moss is Technical Director at digital marketing agency 3 Door Digital, which launched recently after a merger between Matan Media and Pleer.

I've been asking Alex and his colleagues Anna Moss, Marc Levy and Paul Gladstone about the new agency, his thoughts on the changing role of the SEO agency, and future developments in SEO...

by Graham Charlton 31 July 2012 09:22am 5 comments

Does social media necessitate a 24/7 agency?

It's 2:00 p.m. on Sunday. Your brand is buzzing on Twitter and there may be an opportunity to capitalize. Do you know where the folks at your agency are at?

While anybody who has worked in agency world for any length of time is familiar with long hours and grueling schedules, there's a decent chance that the people you need to reach on that hypothetical Sunday afternoon aren't sitting in front of the office at a computer manning your company's social media dashboard.

by Patricio Robles 24 July 2012 16:50pm 10 comments

Writing a search marketing brief in a multichannel world

In the context of an evolving search landscape and multichannel environment, retailers need to re-evaluate the information they include in a brief when sourcing a search agency.

This article explores firstly why the search marketing brief needs to evolve before providing practical advice on what retailers should include in it.

Search remains a critical component of a retailer’s online and wider multichannel strategy. One might argue that it feels almost ‘old hat’ when pitted against new and exciting mediums, such as social media and mobile.

However, search engines remain the number one route by which ‘qualified’ prospects begin their discovery of a brand or product.

Yet the discipline has evolved significantly.

by Ben Potter 12 June 2012 12:55pm 0 comments

The 'four pillars' of agency maturity

Econsultancy's Progression of Agency Value report looks at the challenges faced by agencies as they attempt to adapt to a rapidly changing market.

The report, published in association with Adobe, presents a broad-based model for agency maturity incorporating the essential component areas arising from the research (data, technology, skills and culture).

I'll summarise these four 'pillars' of agency maturity after the jump...

by Graham Charlton 03 May 2012 10:10am 0 comments

Ad agency as VC: WPP Digital invests $7m in mySupermarket

Over the past several years, Madison Avenue has made a concerted effort to cozy up to Silicon Valley and young technology startups.

And for good reason: with consumers spending more and more of their time online, the technology industry is increasingly important to brands. As a result, ad agencies have little choice but to keep up with technology and, if they're lucky, spot the next big things before they become big.

by Patricio Robles 19 April 2012 19:48pm 0 comments

Developing a model for agency maturity in a digital world

Digital technologies are having a transformational impact on the communications environment but whilst much analysis has been conducted into implications for client-side marketers, a relative paucity of research exists into how agencies are adapting their processes, offerings and capabilities.

Econsultancy's The Progression of Agency Value: Developing a Model for Agency Maturity in a Digital World report, conducted in partnership with Adobe, examines how agencies need to evolve across four key pillars of maturity: data, technology, skills and culture.

by Neil Perkin 17 April 2012 10:44am 1 comment

Facebook ad engagement down, prices up: report

Thanks to the incredible popularity of the world's social network, soon-to-be-publicly-traded Facebook is top of mind for advertisers both large and small, many of which have been pouring more money into Facebook advertising campaigns.

But how are those Facebook ad campaigns treating advertisers?

by Patricio Robles 16 April 2012 19:31pm 2 comments

US Government agencies upped digital communication in 2011

It may not be the most exciting part of the technology industry, but government is increasingly using the internet to communicate and interact with citizens.