Bob Chieffo published an excellent article last week on the importance of buttons on e-commerce sites in making it clear to the customer what they need to press next.
He points out, on Revenews, that many etailers allow too much room for confusion in the mind of the customer over what they need to do and press to make their purchase.
Multi-channel retailers are mounting a challenge to the online dominance of their pure-play rivals despite tending to offer a lower level of site functionality, according to research.
The study, by eDigitalResearch, which uses mystery shoppers to rate UK shopping websites, found Play.com and Amazon.com continued to generate the best overall response from consumers.
However, multi-channel players like Tesco, John Lewis and M&S were seen to have stronger customer service.
No surprises to see NBC heading over to Amazon’s Unbox online video service, following the content owner’s decision to ditch a deal with iTunes.
Amazon has catered for NBC’s variable pricing demands, with new shows likely to be priced more highly than older ones. Apple refused to budge on its fixed price policy, which appears to have been the dealbreaker.
Pure-play web retailers are ahead of their multi-channel competitors when it comes to customer satisfaction, according to a new study.
Etail solution provider Pangora surveyed hundreds of UK online customers about their experiences of delivery, site quality and customer service, and firms with no high street presence came top in most categories.
Is there any future for DVD rental companies? Yet another UK firm, ChoicesUK, is about to call in the administrators, having previously complained about the threat of piracy in the entertainment industry, along with ‘unseasonably hot weather’.
While piracy may have played a role in the company’s demise, it is more likely that it has been ground down by pureplay online DVD rental firms, including one operated by mighty Amazon, which launched its service in late-2004. For starters, online DVD rental pureplays have much lower overheads than ChoicesUK, which seems to have been strangled by the costs of maintaining 170 shops and 1,800 employees.
But hold on. I’m starting to wonder whether the pureplays themselves will last the distance, in the face of changing consumer behaviour.
Movie rental company Blockbuster has snapped up film downloading service Movielink after negotiations said to have lasted since March.
The move, the retailer hopes, will give it a stronger presence in a fast-growing but small and competitive market.
Jesse James Garrett
, the man who coined the term 'Ajax' and president of Adaptive Path, has been talking to us about usability and the user experience. It makes for a great read.
Jesse's book, The Elements of User Experience, is one of the most widely read books on user-centred design, and he was recently named as one of the top ten user experience experts in an E-consultancy survey.
Here, we speak to him about the psychological background to web design, the pros and cons of behavioural targeting and Ajax, and why he thinks Amazon and eBay's usability has gone "astray".
Amazon has confirmed plans to take on Google Checkout and PayPal with the launch of a rival payment system for etailers.
Dubbed the Amazon Flexible Payment Service (FPS), the system forms part of the etailer’s Web Services programme and allows firms to create checkout facilities with a set of developer tools.
Etailing giant Amazon is reportedly close to launching an online payment system to rival Google Checkout and eBay’s PayPal.
TechCrunch reports that the move would extend the etailer’s existing Amazon Payments service, which is used by third party sellers on its site.
Amazon's second quarter profits have more than tripled thanks to a combination of increased sales and a reduction in technology spending.
The company's share price rose by 21% yesterday in response to the news, with Amazon raising its full year income forecasts.