At Econsultancy we often write about how you can experiment with different types of content with your marketing efforts so we thought we'd take our own advice and try our first Google Hangout: Finding Your Relevance with Email. We will be streaming this through our YouTube channel this Thursday, September 20 at noon EST.
In short, our Google Hangout will be like a conference panel, except no one needs to travel. It will feature:
- Nicole Delma, Director of Email Marketing of J. Crew
- Donald Parsons, Director of Global Email at Amazon
- Morgan Stewart, co-founder and CEO of Treadline Interactive
- And our own Stefan Tornquist, VP of Research, who will be our moderator
This session came about as we believe marketers are numb from hearing that they need to be relevant. Combat that by joining our experts to discover their secrets in creating email that is appointment viewing in the inbox.
Keep your marketing simple, and – trust me – consumers will engage. In a technology landscape that’s continues to morph and grow more complex by the day, remember to keep your value proposition clear to users.
Focus on simple. Focus on consumers. Focus on creating usefuland compelling advertising that is in the interest of consumers.
It's the world's largest e-commerce retailer, yet Amazon breaks all the established rules.
So just how does Amazon get away with it?
It's a surprise to very few brands that when you spill a bunch of oil, treat your customers like crap or put your foot in your mouth, there's a decent chance the social mediasphere is going to react.
Social media firestorms are a headache for brands and a boon for PR firms and agencies well-versed in responding to crisis. And with use of social media platforms only growing, they're not likely to go away any time soon.
But not all social media firestorms are the same.
Amazon's first Kindle devices may have been ereaders, but with the Kindle Fire, Amazon is neck deep in the tablet world.
Previous research has found that tablets are popular gaming devices, so it's no surprise that Amazon is interested in making sure its app store is filled with compelling games.
When Amazon entered the tablet space, there were more than a few skeptics. But launching the Kindle Fire made sense: Amazon is one of the world's most efficient retailers, is flush with cash, has significant technical chops and brings a content ecosystem that few other companies can rival.
With all that, it's no surprise that Amazon has found some success with the Kindle Fire, which is now the most popular Android-based tablet in the world.
With the iPad, Apple single-handedly created today's multi-billion dollar tablet market, and continues to be its most dominant player.
But that doesn't mean that Apple is the only company cashing in on the devices that have changed the face of computing. If you want a new iPad, you'll need to shell out $499 -- a price too steep for many consumers.
When it comes to building and operating the infrastructure to power some of the most popular services on the internet, it's no surprise that many companies have decided that Amazon can do a better, more cost-effective job than they can.
Amazon's AWS infrastructure-as-a-service offerings, of course, aren't perfect. Outages, some of them quite large and ugly, do happen.
In the .com boom of the 1990s, companies building a presence on the nascent commercial web bought servers and put them in data centers. In many cases, this costly approach was a necessity.
Fast forward to today. Some of the most popular sites on the internet -- run by large, established companies and young startups alike -- don't own servers, and they've never set foot inside a data center thanks to cloud services like Amazon AWS.
For many small retailers, Amazon is an important source of customers and revenue thanks to the retail giant's Marketplace, which lets third parties hawk their wares on Amazon.com.
But some retailers selling through Amazon's Marketplace are learning the hard way that doing business through a potential competitor can be a double-edged sword with a very sharp blade.