Android | Internet Marketing Blog

Forget mobile-first: solution-first is the only way to succeed

A growing number of companies adopt a mobile-first perspective and investors increasingly encourage entrepreneurs to think about mobile before the web, and it's not hard to understand why.

Smart phones penetration in developed nations has jumped significantly over the past several years, mobile internet usage has skyrocketed and there are now literally billions of mobile devices in use around the world.

by Patricio Robles 03 December 2012 15:21pm 4 comments

Google brings Mobile App Analytics into open beta

Analytics can play a crucial role in creating compelling user experiences and it's no secret that some of the savviest companies study their analytics data religiously in an effort to satisfy their users and customers.

Thanks to the rise of the smartphone, 'creating compelling user experiences' for many companies increasingly involves building native mobile apps. And that means collecting mobile analytics data.

by Patricio Robles 30 October 2012 16:35pm 3 comments

Will Passbook be Apple's key to cracking mobile commerce?

Apple's iPhone may be the smartphone, and the latest iteration of it, the iPhone 5, which was unveiled Wednesday, looks set to sell like hotcakes, even if some are disappointed that Apple hasn't done more.

But while Apple may not have made any bold strides this week with the iPhone 5 itself, one new application in iOS 6, Passbook, could represent an important step for Apple as it looks to taking its dominance in the smartphone arena and extending it to other mobile opportunities, such as commerce and advertising.

by Patricio Robles 14 September 2012 18:36pm 3 comments

As more companies shift to mobile, Spotify discovers the web

For steaming music subscription service Spotify, the web hasn't been all that important.

To play their favorite tunes, Spotify's users fire up Android and iOS apps, or download a Spotify desktop application.

But as the company looks to increase its exposure through social media and partnerships with companies like Yahoo, that's changing.

by Patricio Robles 11 September 2012 16:53pm 1 comment

Pinterest shows Facebook how to make a great mobile app

It’s been a busy week for Pinterest. First of all it announced that it was opening it doors to everyone following an extended Beta phase, and then it launched new iPad and Android apps.

Mobile has proved to be an extremely important growth area for social networks, with research from inMobi showing that social apps are the second most-popular activity on smartphones behind search.

Facebook has clocked up more than 500m mobile users while more than 60% of Twitter’s 140m active members access the service via mobile devices.

So does it offer a decent mobile experience? I tried out its new Android app using a Samsung Galaxy S2...

by David Moth 20 August 2012 13:10pm 1 comment

Apple winning the battle for a smarter enterprise

Apple and Google continue to fight for dominance in the enterprise app market and yet Microsoft are still being willed on by a committed developer community.

Recent data from Appcelerator has indicated that it may be a two horse race. But which two horses may yet be a surprise to some.

by Rob Borley 03 August 2012 09:01am 1 comment

The McDonald's app clocks up 1m downloads, but is it any good?

McDonald’s announced this week that its smartphone app has clocked up more than 1m downloads in less than a year.

More than one in ten users return to the app more each month, with peak times unsurprisingly coinciding with lunch and dinner.

The app, which was designed by Grapple, doesn’t allow you to place an order, but does provide a store locator function, full menu and nutritional information.

So how has it clocked up so many downloads? I checked out the Android version of the app to find out...

by David Moth 02 August 2012 10:37am 1 comment

Sky finally launches its internet TV service, NOW TV

In January, Sky announced that it would be launching a new online TV service later this year. Designed in large part to allow non-Sky customers to access Sky content, the service would allow its subscribers to access a variety of content, including movies and sports, on a pay-as-you-go basis.

Right on schedule, Sky today announced that the service, dubbed NOW TV, will be launching tomorrow.

by Patricio Robles 16 July 2012 19:50pm 3 comments

Will developers be RIM's death knell?

Even if a company like Microsoft decides to play white knight and save it, BlackBerry maker RIM will likely never be the same.

The company is in, for lack of a better word, chaos and many observers believe the end may be near.

by Patricio Robles 13 July 2012 20:54pm 1 comment

Amazon planning to roll out its own Android smartphone: report

When Amazon entered the tablet space, there were more than a few skeptics. But launching the Kindle Fire made sense: Amazon is one of the world's most efficient retailers, is flush with cash, has significant technical chops and brings a content ecosystem that few other companies can rival.

With all that, it's no surprise that Amazon has found some success with the Kindle Fire, which is now the most popular Android-based tablet in the world.

by Patricio Robles 06 July 2012 21:38pm 1 comment