Posts tagged with 'Android'
The popularity of Google's Android may ensure that Google will play a prominent role in the smartphone market for years to come, but its future in the tablet space is anything but guaranteed.
Apple's iPad is the tablet standard, and lower-end competitors like the Kindle Fire and NOOK Tablet use forked versions of Android that Google can't control or monetize. For a variety of reasons, Google hasn't thus far been able to rely on third party manufacturers to build a killer Android tablet.
And it's unlikely to get easier for the search giant any time soon.
Windows 8 may be the biggest, boldest bet Microsoft has made in recent memory, and perhaps ever.
And the stakes got a lot higher for Microsoft on Wednesday as it announced what some had been speculating would come to pass: a new version of Windows Phone.
Mobile is creating huge opportunities for publishers, but building mobile applications isn't the forte of most publishing organizations.
So a growing number of companies are turning to M&A to acquire the skills they need to make progress with mobile initiatives.
There's arguably never been a better time for technology companies and developers. The proliferation of billions of connected devices, coupled with the explosion of new platforms and services, has created countless business opportunities, many still yet to be exploited.
But thanks to increasingly complex litigation around intellectual property, namely patents, the technology industry has also arguably never had to deal with so many headaches.
Mobile represents one of Facebook's biggest challenges, but the company that just went public in what is sure to be remembered as one of the most infamous IPOs ever, that challenge is also a huge opportunity.
In an effort to exploit that opportunity, Facebook CEO Mark Zuckerberg was willing to pay $1bn for a revenue-less startup (Instagram) and the company's own engineers have been working on their own mobile apps (Facebook Camera).
But are mobile apps enough, or does Facebook need something more?
For developers building mobile and tablet apps, in-app billing is an indispensable monetization tool.
After all, it's often easier and more profitable to give an app away for free and then charge for extra features. This is particularly true for gaming apps.
But there's another monetization tool that many developers, particularly those building content-rich apps, have been eying: in-app subscriptions.
Apple and Google may be arch rivals thanks to their competing mobile operating systems, iOS and Android, but the relationship between the two tech giants hasn't always been so rocky.
Case in point: since the iPhone's launch, Apple has used Google Maps to provide mapping in iOS.
As Google and Oracle duke it out in court over claims that the search giant violated copyrights and patents now owned by Oracle in developing Android, it appears that the battle may have wide-ranging ramifications.
Yesterday, a jury decided that Google violated Oracle copyrights related to the organization and structure of Oracle's Java APIs, but was unable to decide whether Google had a valid fair use claim.
The number of screens we interact with depends on who you ask. While we, as marketers, would like to think tablets have already replaced couch laptops, the reality is that consumers today are more likely to be looking at their smartphones while watching TV.
Mobile devices may very well be the third or fourth screen, but that is assuming TV is the first one, and that assumption may be more wrong than right as screens converge and content follows.
In that context, it is difficult to develop proper multiscreen strategies, when ordinal numbering doesn't necessarily help us identify which specific device is being used by consumers and, most importantly, what is their current state of mind.
Thanks to Amazon's dominance, it's easy to forget that traditional bookseller Barnes & Noble (B&N) has managed to build a decent digital portfolio of its own.
In the past, that has sparked speculation that B&N would eventually spin off its NOOK division, freeing its digital business from the baggage of its brick-and-mortar business.