Android | Internet Marketing Blog

Debenhams reaches £1m in sales through its iPhone app

Statistics from Debenhams provide further evidence of the value of mobile commerce to retailers, with its iPhone app bringing in £1m in sales in five months.

Following the early success of the iPhone app, Debenhams is now releasing apps for Android and Nokia devices.

by Graham Charlton 22 March 2011 11:02am 7 comments

Mobile app sales to explode in 2011: report

Mobile applications have taken off in the past several years. Thanks in large part to the rise of the iPhone, millions upon millions of consumers treat their mobiles like computing devices. It's a trend that nobody expects to slow anytime soon.

But despite the rapid growth of mobile apps, when it comes to app sales, there's good news for everyone in the mobile ecosystem: the best is yet to come.

by Patricio Robles 27 January 2011 10:03am 3 comments

Amazon's Android app store pricing model could be good for developers

It's no surprise that Amazon is launching an app store for Android. The ecommerce giant has come a long way since it started selling books online. Today, Amazon is rapidly evolving into a content company. And mobile apps are already a big part of the digital content business.

But despite Amazon's brand and size, there's no guarantee that it will become a successful player in the mobile app space. Apple is the 800 pound gorilla, and history isn't exactly conclusive when it comes to Amazon versus Apple. While Amazon's Kindle seems to be holding its own with the iPad, its MP3 store has hardly put a dent in the success of iTunes.

by Patricio Robles 17 January 2011 09:32am 1 comment

The Verizon iPhone: what it means for the US mobile market

Rumors are swirling that tomorrow Verizon will announce the availability of the iPhone to its customers. Currently, AT&T is the only mobile carrier in the US that offers the iPhone.

AT&T's iPhone exclusive has been a financial blessing for AT&T, but for some consumers, it has been less-than-desirable, as AT&T has battled high-profile data outages that have left iPhone customers disconnected.

by Patricio Robles 10 January 2011 14:53pm 2 comments

Can carrier billing save Android Market?

Google's Android operating system may be a prominent fixture in the mobile world, but when looking at the app economy within it, Android is having a hard time competing with Apple and iOS.

One big reason: Android Market, Google's online marketplace for Android applications.

by Patricio Robles 23 December 2010 12:05pm 8 comments

Google's Android Market update: the good, the bad, the ugly

Google may be activating 300,000 new Android devices every day, but when it comes to the mobile platform with the best application ecosystem, it's hard to beat Apple and iOS.

The Mountain View-based company, however, is hoping to change that, and last week announced a major update to its Android Market client. Here's the update's good, the bad, and ugly.

by Patricio Robles 13 December 2010 10:18am 4 comments

Three things to learn from Google's Gingerbread and Nexus S launch

Android handset

Google’s Android has already overtaken Apple’s iOS in terms of smartphone marketshare, and the onslaught shows no sign of stopping. The company launched Gingerbread, the latest version of its mobile operating system (OS) today, along with a new co-branded phone: the Nexus S.

The launch strategy behind Gingerbread and the Nexus S reveals how thinking about mobile devices (and how to sell them) is evolving at the Googleplex.

by Tameka Kee 07 December 2010 01:53am 1 comment

New data proves your mobile marketing strategy must include Android

Launch an iPhone app and you can definitely reach the tastemakers. Launch an Android app, however, and you’ll ultimately be able to connect with the masses. At least, that’s what new smartphone marketshare data from technology research firm Canalys suggests.

by Tameka Kee 01 November 2010 19:44pm 0 comments

Mobile commerce: ten reasons to choose the web over apps

While plenty of retailers have released mobile commerce apps, and some of them are excellent, I think the future lies with creating mobile websites, and this should be the first step into mobile commerce.

This doesn't mean that apps don't have their place, but retailers should look to mobile commerce sites before they create an app. This is the approach taken by both M&S and John Lewis, and it makes sense for other retailers.

Here are ten reasons to opt for the mobile web as a first step...

by Graham Charlton 07 October 2010 11:25am 15 comments

Seven enlightening mobile usability presentations

While there are some excellent mobile websites and apps, there are still plenty that fail to provide a good experience for mobile users, the Zara iPhone app being just one example of this.

I've gathered together seven excellent presentations from Slideshare on the subject of mobile usability...

by Graham Charlton 24 September 2010 14:27pm 2 comments