According to CEO Tim Armstrong, AOL is probably the largest newsroom in the world. With a staff comprised of 4,000 journalists, it's hard to quibble with that estimation.
But over the next year, AOL will have to make a lot of changes if it wants to follow through on its new brand promise to "beat the internet."
Coming to an established brand with new ideas is one thing. But
convincing existing employees to change old habits is an entirely different issue. And that's increasingly a problem at AOL, where Tim Armstrong came from Google
11 months ago.
At the offices of brand strategists Wolff Olins in New York on Tuesday morning, AOL's CEO laid out the cultural shift that he is still trying to overcome:
"AOL was so used to losing that they didn't know what winning was."
Yesterday it was announced that affiliate network Digital Window has purchased buy.at from AOL, in a deal that may signal the start of a wave of consolidation in the affiliate space.
I caught up with Digital Window CEO Kevin Brown to discuss the deal in more detail.
Times are tough for the traditional news organizations. Their business models battered, many question the future viability of the investigative journalism these organizations have historically funded.
Some suggest that nimble internet-based upstarts, possibly staffed with citizen journalists and volunteers, are the future. With lower overhead, these new media upstarts may be able to step in and fill the void. Or so the thinking goes.
Smartphones have been getting lots of attention lately what with Google's introduction of the Nexus One and all the ballyhooing going on over at CES this week. The world is seemingly poised for yet another "year of mobile" (I'm losing count, but it seems as if that scorecard is well into its second decade). So what are the opportunities? Where are the changes?
A new Questus study sponsored by AOL and Universal McCann takes the temperature of 1,800 smartphone users - because if any audience is not only receptive to, but equipped for mobile marketing messaging, it's very obviously these technology early adopters.
The findings? Heartening, but hardly earthshaking. Herewidth, some of the findings:
AOL CEO Tim Armstrong has a big goal for his newly-independent company:
revitalize AOL by turning it into a bona fide content company.
A big part of his plan is Seed.com, AOL's recently-launched content
platform. Seed.com essentially employs the same model as Demand Media, which relies
on freelance writers and editors to create SEO-friendly content on a
The CEO of newly-independent AOL, Tim Armstrong, knows that AOL's future is not its past. But that doesn't mean AOL can't recapture some of the glimmer it's lost over the years.
In an effort to accomplish that, Armstrong is changing AOL's its focus by, well, getting focused.
AOL's new CEO Tim Armstrong has been quickly buying up talent and increasing AOL's media properties in the lead up to the company's tkt from parent Time Warner later this year.
At the Roosevelt hotel in New York today, Armstrong went into AOL's continuing strategy.
AOL's CEO announced that online content can be "much better."
"That's why we are making such a big bet there," he said during a
keynote appearance at the annual Media and Money conference, hosted
by Nielsen and Dow
It's true that content online has a long way to go. But is AOL the one to make it happen?
Display advertising may not have the reliable click-through rates of search, but after months of economic weakness and public disparaging, numerous online companies have been ratcheting up their display ad businesses. And it may be a bit early to say definitively, but it's starting to look like display is making comeback.
AOL's new CEO Tim Armstrong has spent the past few months reorganizing the company and snatching up unemployed journalists. Under the former Google exec, AOL has gotten more headlines for its publishing business than its advertising platform, and according to Armstrong that should continue.
Speaking at the IAB MIXX conference in New York Monday, Armstrong laid out his plans: AOL wants to be the Disney of the digital era.