API | Internet Marketing Blog

Life without MySpace

The recent redesign and introduction of 3rd party apps may be too little too late for MySpace as many users have jumped ship, including me.

by Matthew Finch 02 November 2007 07:30am 1 comment

Adsense coming to Facebook?

Google is apparently looking to tap into the Facebook widget ‘phenomenon’ by serving Adsense ads on third-party applications created for the site.

Steve Rubel has linked to an article in AdAge that quotes Google CEO Eric Schmidt as saying:

“How will those developers get paid for those services? We would like to have our ads in those applications.”

by Richard Maven 23 October 2007 13:23pm 0 comments

Interview: Timo Soininen, CEO of Sulake

Timo Soininen is the CEO of Sulake Corporation , the Finnish digital media group that owns virtual world Habbo Hotel, as well as other online games and social networks.

We asked him about the risks and rewards for brands targeting online communities, as well as the company’s plans for the future.

by Richard Maven 02 October 2007 12:46pm 2 comments

Launching a Facebook widget: dos and don'ts

Thousands of applications have been created on Facebook’s open platform since the social network opened up to developers earlier this year. But launching one, and generating interest, is not necessarily easy.

‘Attitudinal matching’ company Synature is one UK firm that has already taken the plunge, launching a version of its qubox software that allows Facebook members to search for like-minded people on the site, as well as potentially becoming a platform for targeted advertising. Here, John Woods, its CEO, talks about the challenges the company faced, and why he thinks the API can be a significant opportunity for brands.

by Richard Maven 01 August 2007 09:44am 1 comment

Google adds developers' Mapplets to maps

Google Maps has launched an on-site applets platform that could do for the mapping tool what Apps have done for Facebook.

Mapplets are mini web applications that can be bolted on to extend a user's Google Maps experience with a range of new functions, from petrol prices to Manchester's Metro system.

by Robert Andrews 11 July 2007 14:30pm 0 comments

Yahoo! unveils Panama APIs

Yahoo! has released a set of application programming interfaces (APIs) that allow advertisers to tailor their experience with the company's search marketing platform.

Three levels of tweaking capability are available to developers, each of which allows for customisation of the out-of-the-box new Panama engine, which was released in the UK last week.

by Robert Andrews 05 June 2007 09:04am 0 comments

Top ten Facebook widgets

Social network Facebook opened its doors to third party developers last week, allowing users to add apps to their profile pages for the first time.

Since the launch of the Facebook development platform, plenty of widgets have been added to the site. Here's a list of the most popular so far...

by Graham Charlton 31 May 2007 15:49pm 1 comment

Google shifts in to offline web gear

Google is attempting to bridge the divide between online and offline working by releasing new software that syncronises the two.

At its Developer Day in Sydney today, the company announced Google Gears, an open-source technology platform that allows programmers to build websites that continue to function even without connectivity.

by Robert Andrews 31 May 2007 09:42am 0 comments

Google launches MyMaps, a social mapping service

Google has launched a set of free map-making tools in a bid to encourage more web users to develop mash-ups using its Google Maps platform.

MyMaps, as they are called, have been designed by the web giant to help non-techies create customised online maps and share information about their local neighbourhoods, holidays and so on.

by Richard Maven 05 April 2007 11:21am 0 comments

Amazon kills Statsaholic, but does Jeff know?

Statsaholic, the Alexa-powered traffic tool formerly known as Alexaholic, is being systematically crushed by Amazon in a move that is going to create a wave of negative PR for the online retail giant.

Earlier this month Amazon sent a legal warning that forced Alexaholic to drop the Alexa from its name. Fair enough – brands have to look after their trademarks. But now it is preventing Statsaholic from using its API at all.

This is bad news, and sends out a highly ridiculous message to current and prospective users of Amazon Web Services. The message is this: “If you are successful, we can close you down.”

by Chris Lake 26 March 2007 14:30pm 2 comments