In case you hadn’t noticed, social is the biggest thing in digital marketing right now.
Facebook is worth $100bn (sort of), Twitter has more than 140m active users and brands are busy experimenting with Pinterest in anticipation of it being ‘the next big thing.’
Yet one company stands alone in refusing to join the rush to social, and it just so happens to be the world’s biggest tech company.
Apple’s refusal to truly embrace social is well documented, but I was encouraged to take a closer look at its approach by the laughable share buttons on its e-commerce site.
Nearly every company you can name has filled its product pages with share icons for Facebook, Twitter, and in some cases Pinterest, but Apple doesn’t have any.
Amazon's first Kindle devices may have been ereaders, but with the Kindle Fire, Amazon is neck deep in the tablet world.
Previous research has found that tablets are popular gaming devices, so it's no surprise that Amazon is interested in making sure its app store is filled with compelling games.
In the complicated world of intellectual property litigation, sometimes a loss is a win.
Just ask Apple, which failed to convince a UK high court judge to ban sales of Samsung's Galaxy Tab.
Life is generally pretty easy for Apple. Consumers love its products, which they continue to snap up at a rapid pace, and the company's iOS ecosystem is arguably the most impressive around.
But the past week has been anything but easy for the Cupertino-based tech giant.
Many of the headlines relating to today's patent system absurdity involve big companies like Google, Oracle, Apple and Samsung. And for good reason: they have big money, and the most to gain (or lose) when it comes to patent disputes.
But patents are increasingly affecting smaller companies and upstarts, and not in a good way. In fact, it's getting so bad that startups raising capital might not want to celebrate their funding too loudly these days.
Developing iOS apps can be a rewarding and, for some, extremely lucrative exercise. But life isn't always easy for developers building iOS apps and distributing them through Apple's App Store, particularly when things go wrong.
Dozens of developers are being reminded of that today after an App Store issue began causing their apps to crash when users try to launch them.
With the iPad, Apple single-handedly created today's multi-billion dollar tablet market, and continues to be its most dominant player.
But that doesn't mean that Apple is the only company cashing in on the devices that have changed the face of computing. If you want a new iPad, you'll need to shell out $499 -- a price too steep for many consumers.
Microsoft's launch of its Windows 8 later this year may be the most important product launch in the company's history. Seeking to compete in a world where the desktop is no longer king, the Redmond software giant has performed massive reconstructive surgery on its operating system in an effort to provide for a commercially-viable touch-first experience.
Change may be a necessity for Microsoft and its operating system, but change this significant rarely comes easy. Despite the fact that the company's Windows 8 effort may be its greatest in many years, there are plenty who believe the new operating system is a disaster in the making.
In the patent war between two of the largest consumer electronics companies in the world, Samsung and Apple, Apple won another victory yesterday as US judge Lucy Koh kept in place a ban on sales of Samsung's Galaxy Tab 10.1 tablet.
What's more: last Friday, Judge Koh placed a ban on sales of one of Samsung's phones, the Galaxy Nexus.
The popularity of Google's Android may ensure that Google will play a prominent role in the smartphone market for years to come, but its future in the tablet space is anything but guaranteed.
Apple's iPad is the tablet standard, and lower-end competitors like the Kindle Fire and NOOK Tablet use forked versions of Android that Google can't control or monetize. For a variety of reasons, Google hasn't thus far been able to rely on third party manufacturers to build a killer Android tablet.
And it's unlikely to get easier for the search giant any time soon.