Love mobile? Love your apps? On the other with Windows 8 hitting the scene, it looks like apps will be more popular than ever. But is it the way to go?
The average smart phone user has only 40 apps on their phone with a great precentage of them leaning toward a utility function. So what would the advantage be for your company to go into the app space. If you aren't there already, should you still jump in?
Based in Berlin, adeven is a mobile analytics and ad verification company, which aims to enable advertisers and agencies to understand and optimise effective mobile campaigns in real time.
We asked the three founders, Christian Henschel, Paul H. Müller and Manuel Kniep to explain the business model and the company's future plans.
I was recently asked by a client “If time and money weren’t an issue, what type of mobile development would you do? Responsive, mobile or app?”
“All three,” I replied.
“Ok... And if you could have just one?”
Most of my projects (and particularly the one in question) revolve around brand communications and loyalty programmes, here’s my running order:
Mobile, Product Managers, and the changing ‘landscape’ for journalism and broadcasting are all ‘so hot right now’, and topics we discuss a fair bit at Econ towers.
Chris Ramsbottom is a Mobile Product Manager at BSkyB, so I thought I’d ask him some questions, and get some views straight from the horse’s mouth.
Facebook may have dropped HTML5 for native to build a better iOS app, but despite the social network's high-profile breakup, a new survey of more than 4,000 developers indicates that HTML5 is not down and out.
In fact, it's far from it according to mobile app development software vendor Kendo, which found that 94% of mobile developers it polled are either using HTML5 today or plan to use it this year.
“Mobile ads suck,” claimed Steve Jobs in 2010. They needed, according to Jobs, to be more creatively appealing and engaging to be effective.
Has the industry changed? Do mobile ads still suck? Or has creativity in mobile marketing caught up with demand?
Here are my 10 essentials tips for creative mobile campaigns.
Analytics can play a crucial role in creating compelling user experiences and it's no secret that some of the savviest companies study their analytics data religiously in an effort to satisfy their users and customers.
Thanks to the rise of the smartphone, 'creating compelling user experiences' for many companies increasingly involves building native mobile apps. And that means collecting mobile analytics data.
Last week, Microsoft finally unveiled the latest version of its operating system, Windows 8.
Any release of the software giant's flagship product is a big deal for Microsoft, but Windows 8 is arguably the biggest product launch in the company's history. Why? Windows 8 is the company's attempt to successfully shift to world in which computing is increasingly touch-driven. And it might very well be be the company's only opportunity to make the shift.
Think about all the ways that a marketer can reach a consumer.
It’s the view of many that the more traditional methods such as direct mail are now battling against the variety of other channels, the ever-growing organisational use of social media for example.
This however, simply shouldn’t be the case.
At the IAB Mixx conference in New York today, Microsoft Advertising revealed their new Windows 8 and IE 10 platform that will be available October 26. Their focus is on integrating between the boundaries of hardware, OS and the cloud to virtually integrate eco-systems to move them to a position to closer compete with Apple, who are currently winning the battle for a smarter enterprise.
We are living in the time of the digitalization of society and as devices and technology have opened our minds to what is possible, our expectations are far surpassing what we're able to experience as consumers. For the most part, advertising is falling behind and consumers aren't getting the integration and personalization they are expecting as we move to digitalize almost ever aspect of what we do.