The genie is now out of the bottle on a mass scale around something that most content marketers have known for several years running: to be noticed in today’s online news world, you must stand on the back of giants: Amazon, Apple, Facebook and Twitter.
UPDATE: Note that Techcrunch, The Next Web, Silicon Alley Insider, GigaOm, AllthingsD and The Associated Press ALL posted based off the fraudulent press release, not just Techcrunch
In case you’ve missed the news, the search, public relations and online journalism industries are all in an uproar over a fake press release that was written and distributed over PRWeb in order to generate a stock boost for the offending company.
At the center of the scandal, ICOA Wireless, a U.S. provider of wired and wireless broadband internet networks, who yesterday distributed a release claiming that the company had been acquired by Google for $400m.
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by Ryan Sommer
27 November 2012 11:19am
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