Ecommerce is still a relatively small part of the overall grocery industry, making up just 3.4% of sales.
However it’s growing rapidly, and in October it was estimated that Tesco received almost 10m visits to its site while Asda received around 5m.
With this in mind, QuBit has published a new usability benchmark that compares the onsite performance and user experience of the top five UK online supermarkets: Tesco, Asda, Ocado, Waitrose and Sainsbury’s.
It follows the same format as previous whitepapers that looked at the online gambling and airline industries.
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by David Moth
03 January 2013 09:21am
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