Australia | Internet Marketing Blog

Australian marketers, why are you benchmarking yourselves?

Marketers, you are not normal.

You may think you know what the average consumer wants, but the reality is that you do not have normal internet habits, you do not shop like the average consumer does and you do not have average social media knowledge. You cannot be a focus group.

This is the message that ExactTarget is attempting to get out in their new report, Marketers From Mars, which compares marketers' use of email, social media and other channels against that of consumers - and is something Econsultancy has raised before as being an issue within the industry.

by Claire Brinkley 18 February 2013 22:00pm 0 comments

Future trends: Social media marketing in Australia

Last week saw the release of Econsultancy’s State of Digital Marketing in Australia report, where the current environment is closely analysed to understand what’s happening, where focus is being placed and how this is affecting marketing activity.

In line with this, ExactTarget’s Inspired Marketing Predictions recently compiled various opinions from industry experts, of which many echo the research findings.

by Claire Brinkley 14 February 2013 22:00pm 3 comments

Australian ecommerce: Nine stats you might have missed

The ecommerce landscape in Australia is becoming increasingly complex and although consumer spend continues to grow via online channels, retailers and marketers are seeing various positive and negative elements emerging in the marketplace.

by Jake Hird 13 February 2013 23:58pm 0 comments

Research: Where will Australian marketing dollars be spent during 2013?

The recent State of Digital in Australia 2013 report, produced by Econsultancy and Marketing Magazine, has revealed some interesting stats around the use of offline and online marketing channels and highlights which online channels marketers are planning to spend the big dollars on this year.

Notably, the report also shows how companies are planning to dedicate more of their budget and time towards digital.

by Claire Brinkley 10 February 2013 22:00pm 0 comments

Research: 25% of Australian marketers say digital knowledge is poor

Findings from Econsultancy’s annual State of Digital Marketing in Australia report has revealed that the digital skills and knowledge gap is still very present in Australia, with a quarter of respondents saying knowledge of digital within their organisations is “poor” to “very poor”.

Produced in association with Marketing Magazine, the report highlighted the existing barriers and issues facing Australian marketers today.

In particular, it brought to light the problem marketers are having developing the necessary skills needed to maintain an all-round knowledge of each digital offering, due to the fast-paced nature of the industry.

by Claire Brinkley 06 February 2013 22:15pm 2 comments

Research: Understanding connected Australian consumers

Australians already spend a large percentage of their time online, interacting on social media and spending on online shopping, but these figures are set to grow even further in the next few years, highlighting yet again the importance of having a working mobile website.

A new report by IBISWorld looks at how the average Australian spends their leisure time, attempting to predict how this will change by 2025, and everything points to the internet becoming even more entrenched in our everyday lives.

Not only will we be using the internet more, but we will be using it constantly on the go - at the gym, on the train, from our beds and even, at our kids soccer games.

by Claire Brinkley 05 February 2013 22:15pm 1 comment

Research: Digital marketing is quickly coming of age in Australia

Econsultancy’s annual report, the State of Digital Marketing in Australia, produced in association with Marketing Magazine, has found that the industry is continuing to develop at a rapid pace.

Investment in digital remains high, alongside an increased focus on measurement, attribution and channel accountability.

by Jake Hird 05 February 2013 01:06am 1 comment

Mind-blowing smartphone stat: NFC in Australia to grow 450+%

The number of NFC-enabled smartphones available in Australia is expected to rise dramatically, growing from 375,000 in Q1 2012 to 2.125 million in Q1 2013 - a growth of 467% year-on-year - according to Tapit.

It has also been forecast that by Q4, the number of NFC handsets in Australia will reach some 4 million - or 30% of all smartphones on the market.

by Claire Brinkley 30 January 2013 22:30pm 5 comments

Will 2013 be the year Australian retailers embrace new technology?

According to many industry experts, Australian retailers need to start incorporating new technologies into their stores this year in order to better engage consumers.

The use of technology in stores has grown significantly over the past few years, and it doesn’t appear to be slowing down. QR codes on shopfronts, iPads in restaurants and businesses, mobile wallets, interactive advertising walls - the list goes on.

by Claire Brinkley 29 January 2013 22:15pm 2 comments

Taking charge of the Australian digital economy

If Australia wants to take a leadership position in the increasingly global and digital economy, corporations and corporate leaders must make changes to their business plans and direct their resources accordingly.

This view is expressed in a recent report co-produced by Telstra and Deloitte Digital, which discusses the expected growth rate of the Australian digital economy and highlights the best ways for corporations to cope and respond to the change that will come from this.

by Claire Brinkley 27 January 2013 22:15pm 1 comment