Australia | Internet Marketing Blog

Will 2013 be the year Australian retailers embrace new technology?

According to many industry experts, Australian retailers need to start incorporating new technologies into their stores this year in order to better engage consumers.

The use of technology in stores has grown significantly over the past few years, and it doesn’t appear to be slowing down. QR codes on shopfronts, iPads in restaurants and businesses, mobile wallets, interactive advertising walls - the list goes on.

by Claire Brinkley 29 January 2013 22:15pm 2 comments

Taking charge of the Australian digital economy

If Australia wants to take a leadership position in the increasingly global and digital economy, corporations and corporate leaders must make changes to their business plans and direct their resources accordingly.

This view is expressed in a recent report co-produced by Telstra and Deloitte Digital, which discusses the expected growth rate of the Australian digital economy and highlights the best ways for corporations to cope and respond to the change that will come from this.

by Claire Brinkley 27 January 2013 22:15pm 1 comment

This week's top six infographics

Here are six of the best infographics we've seen this week.

This time the topics include multiscreen content consumption, who to follow in the SEO industry, big data, the marketer's guide to actionable data and a look at how small businesses in Australia use social media.

by David Moth 25 January 2013 10:13am 1 comment

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include mobile search spend in the US, Christmas search traffic, mobile email, Q4 retail paid search stats, reserve and collect, and record online sales in Australia.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 18 January 2013 10:52am 3 comments

Small Australian businesses and social media [infographic]

It seems small and medium businesses are still neglecting social media, with only 27% and 34% respectively having a presence on social networking sites.

These figures come from the Yellow Pages Report, which looked at the social media habits of nearly 2,000 Australian SMEs and puts forward a case for why Australian businesses need to invest more time and funding into their social media strategies.

by Claire Brinkley 17 January 2013 22:15pm 1 comment

Woolworths and Wesfarmers become top-20 global retailers, as digital remains front of mind

Two Australian retailers have made it onto a list of the top-20 global retailers, showing that despite the current economic situation, some businesses are still thriving.

Both Woolworths and Wesfarmers made it on to Deloitte’s Top-250 retailers list, which was released in their 16th annual Global Powers of Retailing report. Ranked 17 and 18 respectively, they were the only Australian companies to have the required $3.5bn turnover needed to make the cut.

by Claire Brinkley 16 January 2013 22:15pm 0 comments

Australian marketers should make mobile their New Year’s resolution

In the next five years, Experian predicts more than 50% of marketing budgets will be associated with mobile, as above-the-line channels continue to become more interactive and engaging - but it’s a far cry from where Australian marketers are today.

A recent study conducted by the CMO council and Adobe found only 41% of Australian marketers are spending 25+% of their marketing budgets on digital activity as a whole - and there is little doubt in my mind that mobile investment is barely more than a blip.

With consumer consumption of mobile internet growing at a rapid rate, Australian brands can no longer ignore the importance of mobile as a key channel within the marketing mix.

by Teresa Sperti 15 January 2013 22:30pm 0 comments

Research: Asia-Pacific travellers use social media more than any other region

Travellers from the Asia-Pacific region are leading the way when it comes to social media usage, with over 70% of APAC travellers saying they used the channel to gain inspiration for at least one element of a recent trip, compared to only 51% globally.

These figures come from recent research, the Digital Index: Travel and Tourism Study, which is based around the responses of 4,600 people from 13 different countries.

The report examines how digital technologies have contributed to fundamental changes in the tourism industry, and specifically highlights findings that demonstrate APAC respondents are ahead of average in terms of digital usage.

by Claire Brinkley 14 January 2013 22:30pm 2 comments

Online sales in Australia reach record high

Online sales in Australia reached a record high in the year to November 2012, with Australian consumers spending some $12.6bn online.

November proved to be the peak month for internet sales, with online retail surging by 15% and the National Australia Bank Online Sales Index rising to 241 points, up 32 points from October.

by Claire Brinkley 13 January 2013 22:15pm 0 comments

Research: Australian consumers want retail experiences to be digital

The promise of a new year has resulted in a lot of speculation about what the state of retail will look like over the next twelve months.

Mobile has continually been hailed as the top trend to watch, along with an increase in the number of Aussie retailers heading online and a focus on using data more intelligently to personalise communications and customer experiences.

But this is from within the boundaries of the industry itself... What are the thoughts and opinions of consumers?

by Claire Brinkley 20 December 2012 23:24pm 1 comment