Australia | Internet Marketing Blog

M-commerce spikes in Australia

The number of consumers using mobile devices to make purchases this holiday season has skyrocketed, setting December up to be the most digitally connected Christmas that Australia has ever seen.

According to PayPal Australia, 22% of Aussies have used mobile devices to make a purchase so far this Christmas and it is estimated that $5.6 billion worth of purchases will be made on mobile phones by the end of 2012.

This is considerably higher than the $155 million spent in 2010, showing that mobile shopping is quickly growing in popularity.

by Claire Brinkley 17 December 2012 22:00pm 0 comments

Digital priorities and challenges for Australian retailers in 2013

With only weeks left before the end of the 2012, most retailers already have their strategies in place to ensure success and growth for their business in the new year.

We've already detailed how retailers in the region are currently, optimistic about overall sales performance, but are still generally neglecting the opportunities found online.

As part of an analysis towards changing this mindset, there are three areas of focus that needs to be considered.

by Claire Brinkley 16 December 2012 22:00pm 0 comments

Digital marketing Australia: 50+ stats you probably didn’t know

Everyone loves statistics, so as the year comes to a close, we’ve pulled out some juicy data for the region.

All the information has been taken from Econsultancy’s Australian Internet Statistics Compendium, a data-behemoth document that’s more than 450 pages long and updated on a monthly basis.

So, what’s happening in digital, Down Under?

by Jake Hird 13 December 2012 23:03pm 0 comments

Australians prefer local online stores.. but only if the price is right

In a recent survey, 98% of Australians cited that they would prefer to make online purchases from local retailers - but a huge 85% are instead turning to overseas stores, in order to secure cheaper prices and better deals.

The findings come from MasterCard’s latest survey, which found that Australians consciously want to support local online retailers and would actively seek them out to make purchases, but only if prices were competitive to those offered by overseas retailers.

by Claire Brinkley 11 December 2012 22:39pm 0 comments

Australian retailers in high spirits during the lead-up to Christmas

Australian retailers are entering into the Christmas season with high spirits, but few expect to see more than 2% of sales from their online channel, according to a new Deloitte report.

The Christmas Retailers’ Survey 2012 found many interesting trends regarding the current state of retail in Australia, yet the key issue within the findings appeared to be that online is still not a top priority for retail heads.

by Claire Brinkley 09 December 2012 22:44pm 0 comments

Australian retailers embrace affiliate marketing [infographic]

The Australian Affiliate Marketing Benchmarking Survey was released by dgmAustralia last week, revealing that affiliate marketing is on the rise amongst Australian retailers.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market.

by Claire Brinkley 05 December 2012 22:30pm 0 comments

Australian retailers embrace affiliate marketing

Affiliate marketing is on the rise amongst retailers in Australia, with three in five indicating they have increased their spend on the digital channel in the past year, and the same number saying they will continue to do so next year.

The findings come from the Australian Affiliate Marketing Benchmarking Survey, released by dgmAustralia last week.

The report examines the current engagement and intentions of Australian companies utlilising affiliate marketing, as well as revealing marked differences in usage and approaches across the market.

by Claire Brinkley 03 December 2012 22:57pm 3 comments

Low budgets and lack of talent leaves Asia-Pacific lagging in digital marketing

Things aren’t looking great across the Asia-Pacific region in terms of digital marketing as new figures indicate that marketers in APAC may be lagging behind when it comes to ROI metrics, talent and digital strategies.

These findings come from a new report called Digital Marketing Performance Dashboard 2012, which was conducted by Adobe and the CMO Council.

The report was constructed from the results of an online survey that was taken by 295 senior marketers in Asia-Pacific, including marketers from Toyota, 20th Century Fox, Tupperware, Citi Group, Nokia and Yahoo.

by Claire Brinkley 28 November 2012 22:00pm 4 comments

Expert opinion: post-Click Frenzy Australia

Click Frenzy launched yesterday evening but, as the mainstream press seem to be eager to make noises about, the first few hours were hit by technical difficulties, which many consumers found to be a frustrating experience.

But, what many people are generally overlooking is that there was an unprecedented demand for the event, with reportedly 5% of the Australian population (some 2m users) landing on the Click Frenzy site in the first few minutes – something that seems to have been genuinely unexpected and underestimated.

We caught up with some industry experts on the frontline of e-commerce in Australia, to get their take on the turn of events…

by Jake Hird 21 November 2012 01:57am 2 comments

How Australian retailers can win the retail war this Christmas

Christmas is just over a month away and retailers should already have their festive marketing plans in action.

Marketing company Responsys has even warned Australian retailers that they only have until November 19 to roll out their competitive offerings or they face losing out to their US counterparts.

by Claire Brinkley 19 November 2012 23:58pm 1 comment