Boots stands head and shoulders above its competitors in the beauty industry in terms of SEO, according to a new report from 4Ps Marketing.
The report, written by SEO director Hannah Miller, focuses on eight keywords that potential customers might search for in this industry, with the aim of investigating how more technically advanced SEO strategies can impact search rankings.
It compares five of the UK’s top beauty brands, including Boots, Lloyds Pharmacy, Avon, The Body Shop and Superdrug.
Here is a look at some of the predefined SEO techniques and how they affected the rankings...
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by David Moth
23 January 2013 11:58am
16 comments
One rings doorbells for homeowners; another built a brand ringing doorbells to sell makeup. But by completely embracing digital marketing neither Century 21 or Avon is ringing many doorbells anymore. And key performance results have improved in their high-speed transitions.
It helps that both brands started their digital switch from a standpoint of 90 percent-plus brand awareness. And it helps that both brands start from a brand promise of personal customer relationships. But as detailed at today's Search Engine Strategies conference, the commitment to change and the pace of it was dramatic.
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by John Gaffney
24 March 2009 19:55pm
1 comment
