Posts tagged with 'Axe'

Axe hopes Facebook will help it engage with women for the first time

As part of the launch of a new fragrance called Anarchy, Axe is to use Facebook to create a graphic novel that fans will help to write.

A far cry from its usual – and often controversial - creative, the brand is for the first time launching a scent for women as well as men, and hopes that this campaign will appeal to both genders.

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by Vikki Chowney 10 January 2012 17:10pm 0 comments