One of the B2B roundtables at this year’s Digital Cream London event focused on marketing automation, the findings of which have just been released in our free-to-access Marketing Automation Trends Briefing, sponsored by Oracle Eloqua.
According to Econsultancy calculations, major marketing automation vendors have secured more than $150 million in additional venture capital funding in the last few months.
Coupled with the consolidation spree we’ve witnessed lately, the market shows strong growth and potential, with some analysts predicting 50% industry revenue increase in 2013.
Whilst some consumer sectors, such as retail, are forging ahead in the mobile channel, it sometimes feels as if B2B is lagging behind.
It’s not surprising though. While retailers can use m-commerce or drive purchases through discounts or incentives, the opportunities and the ROI in mobile B2B seem less obvious.
Formation CEO and Econsultancy trainer Mark Brill chaired Mobile B2B roundtable at Econsultancy’s Digital Cream Event.
Here are his thoughts on the day's discussions...
Australian B2B companies are struggling with their online presence, choosing not to properly utilise social media, according to a new government-funded study.
The report, Australia’s Social Media Presence in 2012; The Roadmap for 2013, aims to better understand how social media can help B2B businesses, looking at how the top 207 B2B companies are using social media and how this influence can convert into real world sales.
Minter Dial is co-author of a new report published by Econsultancy entitled The Sales Organization of the Future.
The report, which is free to registered Econsultancy users, explores how product-oriented companies need to evolve into value-added services organizations to meet the changing expectations of customers in a business environment which is fundamentally changing.
I asked Minter some questions about the report and the imperative for business change.
Mailrooms are quickly becoming anachronistic features of corporate offices, but in their prime, they featured postage meters and beeping, blinking copy and fax machines bearing the Pitney Bowes logo. The company did very, very well.
But as physical communication methods became more digital, Pitney Bowes’ profits fell. Between 2008 and 2011, revenues slipped to $5.3 billion, a billion-dollar drop as US and European economies, its key markets, softened.
Competitors like Kodak went bust and Xerox nearly filed Chapter 11, but Pitney Bowes sought to evolve with the times by adding a robust suite of digital marketing products for B2B clientele intent on reaching audiences through email, social, and mobile channels.
Econsultancy last month held Europe's largest conference devoted to B2B marketing and sales.
Our London FUNNEL event at the Emirates stadium saw some of the world's leading B2B business experts present to an audience across four streams: Plan, Align, Attract and Engage.
The thoughts and insights shared that day, along with case studies illustrating best practice, have been used to create our B2B Digital Marketing Briefing, which is free to download.
You know what I hate more than anything? I hate the people who won't let me hate.
Here's why Polyanna Positiveness is a bad thing for content marketing.
I think it was five years ago that someone first asked me what the use of mobile was within B2B Marketing. Then I struggled to think of anything worth reporting.
In those dark days before the iPhone transformed our lives, there was little purpose in using SMS or primitive applications within businesses.
However, the tide has turned and now mobile presents a huge number of opportunities for B2B marketers, and as with consumer marketing, those who do not get on board run the risk of falling behind more nimble competitors.
So why is mobile so important?
Launching marketing messages onto social media? Stop. Telling your unique, compelling story and humanizing yourself online? Stop. Listening with social media... all in hopes of selling B2B professional services?
While most experts advise us to do these things on social media we're actually doing more harm than good. Here's why and what to do instead to create leads and sales and 3 things that can do more harm to your B2B company than good.
Building a successful B2B business requires many things, from quality products and services to effective sales, marketing and distribution. But building a successful B2B business with staying power also typically requires something more: strong customer relationships.
Customer relationships are important for a variety of reasons. They can help ward off advances from competitors, for instance, and serve as the basis for something that can only be earned -- trust.