B2B | Internet Marketing Blog

Q&A: Pascal Lendermann on B2B marketing

Pascal Lendermann is responsible for the Demand Generation Engine and managing the lead lifecycle management process at Cisco in EMEA.

He will be speaking at Econsultancy's Funnel B2B marketing event on November 1. I've been asking Pascal about content strategy, the future of B2B marketing online, and more...

by Graham Charlton 03 October 2011 10:26am 0 comments

Q&A: Nick Porter on marketing automation

Nick Porter is European Marketing and Sales Director at information management company Iron Mountain.

He will be speaking at our Funnel B2B event on November 1, on the subject of marketing automation, and why marketing and sales need to work more closely together.

by Graham Charlton 29 September 2011 10:02am 0 comments

Q&A: Annabel Venner of Hiscox on multichannel B2B campaigns

Hiscox recently won an Econsultancy award for Innovation in B2B Marketing, with a campaign that used wi-fi hotspots to target potential customers.

Annabel Venner, Marketing Director for Hiscox UK & Ireland, will be speaking at our JUMP event on October 12.

i've been asking Annabel about planning and measuring multichannel B2B campaigns.

by Graham Charlton 26 September 2011 12:26pm 0 comments

Q&A: Bob Apollo on B2B marketing

Bob Apollo is the Managing Partner at Inflexion-Point Strategy Partners Ltd, a UK-based B2B sales and marketing performance improvement consultancy.

He will be speaking at our Funnel B2B marketing event in November, about the smart tactics that SMEs can use to compete with larger brands.

I've been asking Bob about how the web has changed B2B marketing, and how marketers need to adapt to mobile and social media...

by Graham Charlton 20 September 2011 11:10am 0 comments

Making sense of the B2B marketing mix

We recently launched our first B2B Internet Statistics Compendium, which sits separately from our main Internet Statistics Compendium and aims to make it easier for B2B marketers to find the relevant information needed to make sense of an increasingly complex and fast-changing marketing landscape.

There has been a great amount of B2B-focused marketing data published during recent months. In a sector which is becoming increasingly dependent on reaching out to new business across multiple channels, it has never been more important to get the mix right.

Here are some key B2B marketing trends to keep an eye on...

by Luke Richards 01 September 2011 11:22am 1 comment

Five reasons why B2B marketers need a coherent approach to digital content

In an interesting though at times over-excited Marketing Manifesto ebook Velocity proposes six B2B Staples, the first of which is content marketing.

Content has always been important to B2B, so why all of a sudden am I writing a blog post about it? For the simple reason that the business audience mindset has been shifting and digital content is the new brochure.

by James Gurd 13 July 2011 10:31am 2 comments

B2B apps: the next big web frontier?

For the last few years we have seen an explosion in consumer web apps. We have seen LinkedIn valued at more than $4bn following its IPO and others like Groupon looking to follow suit.

Without a doubt web apps that target the public are all the rage, but they are not the end of the story. There is also hidden potential in business to business web apps.

by Paul Boag 27 June 2011 12:25pm 2 comments

When retargeting turns into stalking

Online ad retargeting is a very powerful concept that, in the wrong hands, can not only infuriate your prospective customers but also threatens the entire cookie-fueled display advertising market.

We've all been the victim of this: you look at a pair of pink, fluffy handcuffs on BondageMaster.com and for the next three months, the very same handcuffs appear on almost every other site you visit. Spooky.

by Doug Kessler 25 May 2011 10:01am 22 comments