Posts tagged with 'Bain&Company'
Everyone online is trying to shift business online. But there are more than a few reasons why the digital shift has hit speed bumps. According to a new study by the Internet Advertising Bureau and Bain & Company, media companies need to offer a true triple-play service model — from direct response to awareness to high impact brand engagement — if they want to earn and keep digital business.
How can companies go about achieving that? Well, there are a few options.