Posts tagged with 'Basecamp'
Savvy marketers know that content marketing is key when it comes to building up a relationship with other sites, social networks, and syndication partners.
Whether or not you agree with slapping the (buzz)phrase 'content marketing' across many of the already commonly used SEO tactics, everyone can agree the technology to find, distribute and track how content delivers ROI (meaning influencer tracking, social analytics, custom CRMs) has really kick-started an interest in the field.
We’ve written broadly on content strategy in the past, but in this post I thought I’d share a bit more about our internal approach to a specific area of content creation.
On April Fools’ Day earlier this year Twitter’s Evan Williams tweeted: “There is no Twitter Pro.” That might have been true then, as it is now, but do you seriously think that this won’t happen at some point in the future?
For me, the question is simply about when Twitter will launch ‘Pro’, and what kind of features and tools we can expect to see, in return for a fee.
I don’t think for one minute that the firm will suddenly turn around and tell all businesses that they have to pay, but rather that they can upgrade to a better service if they choose to do so. The 37signals model is perhaps the most likely charging scenario, where you have a range of price plans to sign up to.
So what kind of tools and features might convince a business to upgrade to Twitter Pro? Here’s a braindump of the things I’d like to see, and in no particular order…