BBC | Internet Marketing Blog

Being on BBC's Watchdog - how much traffic does prime time TV drive to your site?

Yesterday evening I appeared on BBC's prime time TV show Watchdog to talk about an eBay story. During the show they displayed our site's URL on screen.

So I was intrigued to see this morning how much traffic that might have created to our site...

by Ashley Friedlein 08 November 2006 09:52am 8 comments

Startup provides better search for BBC video clips

Former head of BBC News Online Bob Eggington has launched a video search engine called searchbbcvideo.com to allow users to scour the BBC archives for clips.

The company claims that the new site it does a better job of finding BBC videos than the corporation’s own online search tools.

by Chris Lake 03 November 2006 12:31pm 3 comments

BBC could make millions from online ads

The BBC could make up to £105 million from online advertising on its BBC Worldwide web services, according to a strategy report from Accenture.

The Guardian reports that the BBC is considering bringing in ad revenue from overseas viewers of its website, though BBC staff have previously voiced their opposition to online advertising.

by Graham Charlton 31 October 2006 16:21pm 0 comments

BBC and Sky dominate mobile TV market

The BBC and Sky are dominating the nascent market for mobile video and TV services in the UK, according to a study by audience measurement group Telephia.

by Richard Maven 26 October 2006 11:03am 1 comment

Top UK blogs, ranked by unique users and impressions

Last Friday I wrote a post called “Are inbound links the best way to measure a blog’s influence?”, where I challenged a study published by Edelman and Technorati.

That study ranked the top blogs in the UK by influence, but rankings were determined solely by links from other blogs. My big issue is that the quantity of links doesn’t tell you very much, not when many blogs listed in Technorati are spam blogs.

In any case, I don’t believe that PR professionals or media planners would subscribe to this link-based methodology to measure influence (or very much else for that matter).

So I promised a closer look at the top blogs in the UK, ranked by a more suitable metrics: unique users and page impressions.

After the jump, the results...

by Chris Lake 18 October 2006 12:20pm 2 comments

Reuters sets up bureau in Second Life

Reuters has joined the rush by big companies into web-based virtual worlds, setting up a news bureau in Linden Lab's hugely popular Second Life.

by Richard Maven 16 October 2006 09:08am 0 comments

Internet crime feared more than burglary in the UK

A recent government study has shown that many people are put off from using the internet because they are wary of being targeted by hackers and identity thieves.

The government’s Get Safe Online study has revealed that more people are afraid of becoming the victims of cyber crime than they are of being burgled or mugged.

by Graham Charlton 09 October 2006 11:15am 0 comments

Beeb eyes social networking space

BBC Worldwide, the broadcaster’s commercial arm, is apparently looking for an acquisition to compete with Rupert Murdoch’s Myspace, according to the Mail on Sunday.

by Richard Maven 11 September 2006 10:44am 0 comments

Mix Album delays launch after Dragons Den appearance

New online music outfit MixAlbum.com , featured on the BBC’s Dragon Den last night, has postponed its launch until next week after receiving unexpectedly high traffic after the show.

Founder Ian Chamings told E-consultancy the site, which was due to go live before his TV appearance, would launch next Tuesday after an upgrade of its processing power.

by Richard Maven 25 August 2006 11:24am 19 comments

Brits trust old media over new

The British public still consider traditional media brands to be far more trustworthy than blogs, according to a survey commissioned by interactive marketing company Telecom Express .

by Richard Maven 22 August 2006 11:54am 0 comments