BBC | Internet Marketing Blog

We don't need no television

Britain’s youth is driving a ‘radical shift in media consumption’ away from TV, radio and newspapers and onto the web, according to industry regulator Ofcom.

Ofcom’s Communications Market Report for 2005 shows declining interest in TV among 16-24 year olds, who watched one hour of TV less per day than the average viewer last year.

by Richard Maven 11 August 2006 10:53am 2 comments

Craig's digital video roundup

Here's LOVEFiLM's Craig Sullivan's weekly digest of the key news affecting the digital media sector.

by Chris Lake 26 July 2006 11:43am 0 comments

The woes of ITV and TV Broadcasters – what can they learn from the Internet?

You cannot have missed the coverage in the media at the moment about the woes of ITV, and TV broadcasters more generally.

I used to work in TV and find it hard to feel much sympathy for Big Media, but what might the broadcasters learn from the world of the internet?

by Ashley Friedlein 11 July 2006 11:11am 2 comments

BBC to roll-out ads on websites

The BBC looks all set to introduce “low-key” advertising on its BBC Worldwide websites within a year, with a final decision on the matter due in the autumn after a further round of consumer research.

The announcement was made yesterday, when BBC Worldwide announced annual profits of almost £90m, up by around two-thirds on the previous year.

by Chris Lake 29 June 2006 12:59pm 0 comments

MetaWeather aims to build a better forecast

Have you ever checked the weather online, only to find competing forecasts from different sites? Did Michael Fish's 1987 reassurance that a hurricane was not on the way leave you with a mistrust of meteorologists? If so, MetaWeather may be worth a shot.

Developed by two producers at British games content agency Ferrago, the site combines forecast data from multiple sources to round up the predictions to an average - and supposedly more trustworthy - outlook.

by Robert Andrews 23 June 2006 16:06pm 1 comment