Twitter can be used for many things. From communicating with friends,
family and associates to building an online profile to promoting
products and services, many individuals employ Twitter for important
But some of them shoot themselves in the foot by engaging in Twitter sin.
Social media has opened up quite a few cans of worms. Lots of people have been forced to reevaluate how they handle certain things in light of social media's increasing prominence with consumers.
Add another can of worms to the debate: the potentially treacherous combination of social media and affiliate marketing.
Yelp, the popular online review website that has a strong following in major US cities and launched in the UK earlier this year, has seen its fair share of controversy.
One of the biggest complaints amongst business owners: that reviews can "become a shakedown by emboldened customers or Internet trolls".
If a great product is created but nobody knows about it, does it really exist? This isn't some philosophical question without answer: of course it doesn't exist!
This is why marketing and PR is so important, especially for new businesses. Making sure people know about your product is a prerequisite for success and for obvious reasons, most new businesses see media attention as one of the best ways to introduce their products to the public.
Online retailers are getting lazy, irresponsible, and are disregarding best practices when it comes to responsible email marketing, according to a new study from Return Path.
These dire findings were based on buying items from 45 online retailers, then monitoring their transactional and promotional message streams. These emails messages were then compared with messages received by registering for the same retailers' email programs without making a purchase.
The more I use Twitter, the more I've noticed an annoying phenomenon: the autotweet.
What are 'autotweets'? They're tweets sent in an automated fashion, usually through websites connected to Twitter via the Twitter API. The purpose of autotweets: to alert followers to new content posted on the Twitter user's website.