Despite spending more time online than the inhabitants of Tron, I never
quite caught the Apple bug, and it seems I’m not entirely alone. Face it
fanboys, some of us don’t want smooth touchscreens, we like our clunky
buttons; we enjoy waiting aaaages for a single page to open.
that’s rubbish, but the fact is that while it’s been overshadowed by
iPhone and Android handsets recently, there’s still a lot of
Blackberries out there and they’re a popular choice for business.
Sometimes though, you need more than just email, and while the range isn't as extensive as those offered by other fruitily monikered handsets there's still a solid range of useful (and not so useful) apps available for Blackberry.
Let's check out some of the best...
The iPhone may have captured the attention of consumers when it came
on the scene three years ago, but businesses and IT departments have
long avoided supporting the device. Instead, they've supported phones like Research in Motion's Blackberry devices. They might not be as
pretty or fun as Apple's Jesus Phone, but Blackberrys get the job done. Except now, businesses are increasingly turning to Apple as well.This spells trouble for Blackberry.
When Qualcomm launched a device to accompany its mobile television programming, it was FLO TV Personal Television, "a 3.5-inch touch screen allows users to surf through channels with the swipe of a finger."
This was because:
- Consumers want to swipe their fingers.
- Consumers want a touch screen.
iPhone users are happier. Their phones are smarter. And BlackBerry users have a serious case of iPhone envy.
Research firm Crowd Science learned, in a survey conducted over the past month that iPhone have a satisfaction score of 73% with their devices, compared wtih Blackberry owners (52%) and other smartphone users (41%). Even more iPhone owners say they're loyal to the brand (82%).
Research in Motion has had a major hurdle in the way of selling its smartphones over the past few years: it's called the iPhone. The Blackberry may have sold 6.7 million smartphones in the third quarter of last year, but that was a record quarter, and Apple shipped 6.9 million iPhones in the first quarter of its existence.
The other problem is that the iPhone has incredibly high user participation rates online. There are many more conversations about the iPhone happening on the web than the iPhone, which RIM is tring to fix.
As the Blackberry maker learned last year, 76% of consumers don’t think companies tell the truth in advertising, while 78% trust the recommendation of other consumers. According to Brian Wallace, Director of Global Digital Marketing for RIM, money spent on advertising and an appealing website was effectively wasted: “we were where our customers were not.”
In what seems like an effective use of mobile internet, Auto Windscreens recently released a new mobile site which is optimised for iPhones and Blackberries.
The mobile site allows drivers to find the nearest fitting centre to them and make a booking before that crack gets any bigger. I've been trying the site out to see how well it works.
Apple's iPhone is responsible for the vast majority of mobile internet browsing, but Google's Android, and Blackberry are beginning to pick up their share of the market.
Mobile web browsing as a percentage of total web browsing is also growing, and currently stands at 0.72%. Sales of smartphones accounted for a quarter of US mobile sales in Q4, while O2 recently announced that it had sold 1m iPhones in the UK, so this trend looks set to continue.
CES, the world's largest consumer technology trade show, started yesterday.
Despite the economy and speculation about the economy's impact on CES
this year, CES seems to be doing alright this year and is still one of
the most important technology trade shows in the world; the place where
hot new consumer gadgets are launched and big announcements made.