Posts tagged with 'blogging'
I’ve now been at Econsultancy for more than 18 months and in that time I’ve written more than 1,000 blog posts.
When I first started my background was in journalism and research, so I had relatively little knowledge of digital marketing and ecommerce.
Therefore I thought it might be interesting to look back on a few things I’ve learned from working for an online publisher.
I might be wrong of course, but as you’ve clicked on it you may as well read my 11 tips for getting along in blogging...
As a content marketing agency, we are always telling people what a vital role content plays in driving all elements of your digital marketing, be it social media, email marketing, SEO etc.
The good thing is that most people get this now. We seem to have moved past the educational phase with more and more companies publishing fresh content on their websites on a regular basis.
What we wanted to demonstrate, however, was the significant impact that an increase in content output (that is still high quality and original) can have on some of the key digital marketing metrics, such as website traffic, search engine rankings and social media reach.
Can an entire marketing department get writer’s block? If it can happen to great novelists, then it can happen to you and your team.
At this point, many of us are familiar with the content marketing deluge. It’s increasingly difficult to generate an audience for blogs, tweets, and Facebook posts.
You can be the most creative and compelling writer, but if you’re not consistently churning out authentic content, your thought leadership presence will be zilch.
I was prompted to write this post after a Twitter conversation was initiated by Simon Penson by asking:
“How long is too long for a blog post before people switch off? 1000 words, 2000 words? Trying so hard here to cut this one off...?!”
You can follow the strands of the discussion yourselves by clicking the link above, but the general consensus was that longer blog posts can work, provided that they’re a) interesting, and b) presented well with clear formatting.
But, this post is going to be about more than length, although that is certainly part of it.
Part of my daily routine here at Econsultancy is to log into the admin section of the site and run through the new blog comments.
The blog currently has an Akismet spam filter, which sweeps posts it deems dodgy under the digital carpet, but unfortunately it isn’t perfect.
Recently there have been a few comments about this unreliability, so I thought it might be handy if I clarified how the system works and why you might occasionally see a comment you posted disappear...
Internal linking is an important SEO tactic, but it's also important to optimise the site experience for users.
In this article, look at the importance of internal linking for publishers, and explain the tactics I use on this blog.
I don't claim to be the font of all knowledge on this issue, so I'd love to see your tips as well....
Competitions have become a regular feature in social media campaigns.
They are common on Facebook and Twitter, starting to get a look in on Google+ and are a regular offering on the altar of blogger outreach.
There is a whole community of digitally savvy “compers” who spend hours each day tracking down the latest competitions. Their logic is sound: if you enter enough random draws then you will eventually win.
Once the comper community knows a brand or blog runs regular competitions they’ll keep a close watch for the next one.
Community sites like Loquax or even MoneySavingExpert allow compers to surface and share other competitions too.
There are many content marketing tools that B2B marketers can use. The most popular is the blog. In Rebecca Lieb’s book, Content Marketing, she says: “No topic or industry is too arcane for a blog”.
She cites a US-engineering company, Indium, that has no less than 73 different blogs…on soldiering materials. Having that many blogs increased the firm's inbound leads by 600%.
But creating original content and finding time to do it is a business' biggest challenge she says. This is also something that I hear frequently too. But as a recent Hubspot report showed that blogging is something businesses cannot afford to avoid.
A new report into the use of social media among the UK’s top 50 tech companies has found that while usage has increased since 2011, engagement levels have actually fallen.
EML Wildfire’s study found that LinkedIn proved to be the most popular social network, with 98% of companies in the study having registered an account, compared to 82% on Twitter and 68% on Facebook.
Interestingly, Facebook usage has actually dropped slightly from 70% in 2011 and would have fallen further had it not been for B2B businesses.
In the 2010 and 2011 reports 100% of B2C companies used Facebook, however this fell to 83% in 2012, while B2B usage increased from 32% in 2010 to 65% this year.
If you need to create a social media marketing plan for your business in 2013 you'll be smart to cut these three strategies completely out of your budget, providing they meet these "tough love" performance criteria.
This is the year when content marketing and social media focuses like a laser on leads and sales. Or else.