blogging | Internet Marketing Blog

Getting started with agile content marketing

Content marketing doesn't have to be ardous and expensive, agile content marketing makes the content marketing challenge look a whole less daunting.

Content marketing is how the modern buyer comes to know you; you may not know it but your customers are becoming increasingly savvy about your industry and your competitors.

This is mainly due to content marketing, your content isn't just the copy that appears on your website, it can be found in a variety of guises i.e., social, blogs or meta titles and descriptions within search results.

by Holly Davis 08 January 2013 09:37am 4 comments

Five easily-avoided content marketing mistakes

According to Econsultancy's recently published Content Marketing Survey, the number of search queries for the phrase 'content marketing' has more than doubled in the past two years, a reflection of the fact that more and more companies are turning to content marketing to promote their wares.

When used effectively, content can be one of the most powerful marketing tools, but many companies dipping their toes in the content marketing water are making huge mistakes in how they develop and execute their strategies.

by Patricio Robles 13 November 2012 15:58pm 6 comments

30 tips for promoting your blog content [infographic]

This infographic from Launch Grow Joy contains some useful tips on promoting your blog articles once you have published them.

Some tips are obvious, such as submitting posts to social sites, but you should find some new ways to promote your content.

If you need inspiration for your blog, here are the 34 types of blog post that work wonders for Econsultancy.

by Graham Charlton 15 October 2012 16:50pm 9 comments

What is the future for British parent blogging?

Last weekend, more than five hundred bloggers gathered at Moorgate, London, for the biggest parent blogger conference in the UK.

The event, BritMums Live, attracted keynotes from Sarah Brown, Ruby Wax, Cherry Healey, and many respected bloggers, journalists and writers.

by Wendy McAuliffe 29 June 2012 09:57am 12 comments

The 34 types of blog post that work wonders for Econsultancy

We’ve been blogging at Econsultancy for the past six years and it has been great for our company. I have long held the view that all businesses should have a blog.

Our blog now accounts for two thirds of site traffic and has claimed lots of valuable search placements on Google, which we’d otherwise have to buy. It also provides our social media manager with a bunch of fresh content to feed into the likes of Twitter and Facebook.

Furthermore, it has helped to grow awareness and perceptions of our brand, while establishing a warmer tone of voice than might otherwise be expected of a ‘consultancy’ (we’re actually a learning-based business, as opposed to an outright consultancy!).

When new writers start at Econsultancy I give them a handy cut out and keep list of blog post templates, which they can use for inspiration. Everybody gets writer’s block from time to time, and my checklist helps to provide a framework for the blog.

I have adapted these 34 ideas to make them less Econsultancy-centric, so that you can use them. I hope they prove helpful, whether you’re a writer, editor or content strategist.

by Chris Lake 27 June 2012 14:49pm 7 comments

What I've learned from writing 2,000 blog posts

Since this is my 2,000th article on Econsultancy, I thought it was an opportunity to share what I've learned over the past five or six years writing for this blog.

I started out as a relative novice, but I've learned a lot along the way, and hopefully my 2,000th post is much better than my first.

Here are 20 tips for other bloggers...

by Graham Charlton 01 May 2012 12:54pm 29 comments

Tumblr's CEO doesn't like ads, but he's going to sell them

How do you monetize a publishing platform that's home to more than 50m blogs and 20bn blog posts? If you're the twenty-something CEO of one of the consumer internet's most popular properties, you might consider advertising is "a complete last resort."

That's how Tumblr CEO David Karp described the advertising business model to AdAge less than a week ago, but a week is a long time in the internet economy and a lot can change very quickly.

by Patricio Robles 19 April 2012 14:03pm 5 comments

B2B content marketing: tips from Digital Cream

One of the key areas covered in our B2B Digital Marketing Trends Briefing is that of content marketing.

Built on the views and experiences of B2B marketers who attended Digital Cream London in March this year, one point that was recognised by all was the importance of effective content when looking to become visible on the web.

by Andrew Warren-Payne 19 April 2012 10:09am 4 comments

Twitter acquires Posterous

Twitter has raised hundreds of millions of dollars in funding, and yesterday it apparently put some of that money to use in making what might be its most prominent, if not largest, acquisition yet.

What did Twitter buy? Short-form blogging site Posterous.

by Patricio Robles 13 March 2012 14:53pm 3 comments

Women write about PR too: some of the UK's top female bloggers

Yesterday, PR agency 10Yetis put together an updated list of the top 20 most influential UK PR bloggers, according to the Advertising Age Power 150 blogs list.

‘Head Yeti’ Andy Barr noted that recently there’s been a shuffle in response to a new ranking algorithm, and that there are far more British entries from a broader spread of companies that include SEO and PR, advertising and 'direct response specialists'.

But I, and others, noted that there's not one woman on the list.

by Vikki Chowney 07 March 2012 12:22pm 18 comments