Posts tagged with 'blogging'
A successful blog isn’t built in a day, but it’s well worth the effort it takes. A good blog isn’t just a great chance to build links and include keyword-rich relevant content, it’s also a brilliant way to boost your company’s reputation – and your professional profile too.
The benefits of a decent business blog go far beyond the SEO perks of adding fresh content to a site, but do you know how to make the most of your business blog?
It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now?
I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new.
So, I’ve collected as much as I can from my previous insane snippets of data and benchmarked it against the here and now, alongside rooting out some new stuff for you to mull over.
The Federal Trade Commission came under fire when it released new disclosure guidelines on sponsorships this fall. Most vocal were bloggers concerned that anyone online could be fined up to $11,000 for disclosure violations.
But Len Gordon, the FTC's Northeast director, thinks speculation surrounding the new rules has been overblown. Speaking at Venable's "mini-summit" in New York this morning, Gordon took a moment to dispel rumors that his agency will be banging down the door of mommy bloggers who accept free samples of soap without posting about it.
Whatever your industry, there’s bound to be a blog out there that specialises in it, and these can be incredibly valuable sources of inbound links to your site.
The word 'microblogging' has been popularized by services like Twitter. It's not too difficult to see where the word came from.
But when I read a post the other day on TechCrunch by Erick Schonfeld
entitled "Blogging Vs. Microblogging: Twitter’s Global Growth Flattens,
While WordPress’ Picks Up", the first question that popped into my
mind: is 'microblogging' really blogging at all?
It's a blogger's world and print publications just live in it. Thanks to the power of internet self-publishing, mini media empires have been built by small companies and passionate individuals working from their homes. Increasingly, these online mini media empires have complicated the picture for print publications whose online presences have been forced to compete on less favorable terms for a more fragmented online audience.
In an effort to stay relevant, print publications are trying to sup up their internet efforts. The latest example of that: Time's new tech/geek blog, Techland.
Although many businesses now recognise the importance of regularly updated content to their search engine optimisation (SEO) efforts, not enough of them understand the importance of quality content.
This is apparent from many of the badly-penned blogs, rubbishy ‘news’
stories and plagiarised or simply stolen articles that the web is
gradually filling up with.
Many companies fill their sites with
scraped posts, barely literate articles and keyword-stuffed nonsense in
the hope of attracting Google’s attention, so I wanted to take
a look at just what this sort of behaviour is doing to your brand; how
it’s affecting the customer experience.
You have to love a contentious headline. In this article, I won't be declaring search engine marketing (SEM) dead. What I want to explore are the various ways you should support this kind of marketing elsewhere on your website.
Posterous is one of those web apps that comes along and brightens up the world. It is a gift that keeps on giving. And here’s why: it’s flexible, and it’s really easy to use.
The core USP that underpins Posterous is the ability to post content quickly from a range of sources. To create posts you can use the bookmarklet, email, or the Posterous web editor. It's about the fastest way of publishing content to the web and I for one love it.
So how can you use Posterous to get the best out of it? I have a few ideas...