blogging | Internet Marketing Blog

When disclosure isn't enough

Disclosure is a touchy subject when it comes to blogging and digital journalism. Most of the time, the debate is centered on when disclosure is necessary. But what happens when disclosure isn't enough?

As I was going through my feed reader yesterday, I came across a post on Silicon Alley Insider (SAI) that serves as the perfect example of why a debate about journalistic ethics and standards online can't be limited to the topic of disclosure.

by Patricio Robles 02 July 2009 14:30pm 2 comments

300+ helpful tips on using social media

We have more than 600 articles on social media on the blog from the last few years, providing advice on brands using social media, mistakes to avoid, and best practices to follow.

I've gathered together some of the best articles to provide you with ideas and information to inform your use of social media...

by Graham Charlton 26 June 2009 12:03pm 3 comments

Q&A: Pete Cashmore of Mashable on social media and blogging

Pete Cashmore of Mashable Pete Cashmore is CEO and founder of Mashable.com, which has firmly established itself as one of the world's biggest tech blogs.

We caught up with Pete to find out more about the progress of his publishing and events business, as well as his thoughts on social media in general.

by Graham Charlton 12 June 2009 13:10pm 6 comments

Wordpress 2.8 released with 180 improvements

The Wordpress platform has matured into a remarkably powerful content management platform, and a free one at that. And it just got better.

Matt Mullenweg today announced the release of the latest version of Wordpress, version 2.8.

by Chris Lake 11 June 2009 12:33pm 4 comments

Marketing: when the government gets it oh-so wrong

Last week I explored the ways in which the government succeeds at its online marketing, but even then I had to admit that these bursts of brilliance are few and far between.

Unfortunately, sometimes our leaders and public servants just get the whole thing so very wrong. Here are a few of their worst offences but please feel free to add your own. It is like bad call centre experiences, everyone has a story!

Governement family planning advice

by Kevin Gibbons 26 May 2009 10:04am 2 comments

Publish your blog on Amazon Kindle in 10 easy steps

Amazon has launched a very simple self-publishing tool for the world’s blogger community, to expand the amount of blogs available on Kindle.

Kindle Publishing for Blogs allows bloggers to sign up and submit their feed/s. Amazon will turn your blog feed into a Kindle-ready format. Why wouldn't you?

by Chris Lake 14 May 2009 11:26am 7 comments

O2 launches weirdly anonymous ‘Mum-E’ blog

Mobile operator O2 has launched a faceless blog called ‘Mum-E’ to support a £6m family-orientated ad campaign.

I’m baffled as to why the firm has decided to invest a chunk of its marketing budget into what is essentially an anonymous blog. Since when did this sort of thing work?

by Chris Lake 13 May 2009 09:16am 3 comments

The Wall Street Journal embarrasses itself with blogging article

If you're using the ongoing global recession to explore a new career path, blogging probably isn't at the top of your list. After all, how many bloggers are earning real money?

But blogging as a profession is something you should take seriously since there are now more professional bloggers in the United States than there are firefighters, CEOs, computer programmers and bartenders.

by Patricio Robles 21 April 2009 09:14am 3 comments

Seriously stupid socialising: how to ruin writing

Engaging with potential customers through social media is one of the key tactics I urge clients to undertake. Blogging, getting involved in forums, creating social spaces and visiting consumers in their own webspace, social media effort enjoys a great deal of success.

Of course, by virtue of being online, the majority of such engagement is made through written copy, with a small amount taking place through online video. While the potential for such marketing is huge, it is frighteningly easy to get wrong, risking reputation and consumer wrath.

Here are my main concerns when it comes to online copy – as always, leave a comment if you think I've missed any.

by Kevin Gibbons 07 April 2009 10:00am 5 comments

The return of Econsultancy's guest bloggers

Since we launched the new website back in December it has only been possible for Econsultancy staffers to post to our blog, but we've now improved our functionality and can welcome back guest bloggers.

by Chris Lake 24 February 2009 18:20pm 0 comments