blogs | Internet Marketing Blog

Yahoo's Tumblr acquisition sends clear message to advertisers

It's official: Yahoo has purchased popular blogging platform Tumblr for more than a billion dollars - $1.1bn to be exact.

The internet's latest nine-figure acquisition is probably one most industry observers wouldn't have predicted.

After all, despite that an ex-Googler, Marissa Mayer, is at Yahoo's helm, there were few prior indicators that she was looking to make a billion dollar purchase.

And if there had been, Tumblr, while incredibly popular, doesn't seem like the company that would have made it to the top of the list as Yahoo's track record with acquisitions of user generated content startups is not all that impressive.

From Geocities to Flickr, Yahoo has proven to be a master of reverse alchemy in the space, repeatedly finding ways to turn gold to lead.

by Patricio Robles 21 May 2013 13:42pm 0 comments

Five ways to fix your marketing department’s writers block

Can an entire marketing department get writer’s block? If it can happen to great novelists, then it can happen to you and your team.

At this point, many of us are familiar with the content marketing deluge. It’s increasingly difficult to generate an audience for blogs, tweets, and Facebook posts.

You can be the most creative and compelling writer, but if you’re not consistently churning out authentic content, your thought leadership presence will be zilch.

by Blake Landau 06 May 2013 20:36pm 2 comments

Service Announcement: How comments on the Econsultancy blog work

Part of my daily routine here at Econsultancy is to log into the admin section of the site and run through the new blog comments.

The blog currently has an Akismet spam filter, which sweeps posts it deems dodgy under the digital carpet, but unfortunately it isn’t perfect.

Recently there have been a few comments about this unreliability, so I thought it might be handy if I clarified how the system works and why you might occasionally see a comment you posted disappear...

by Matt Owen 15 March 2013 10:27am 2 comments

After customer goes to jail, NYC restaurant learns that social media can be unfair

Smith & Wollensky is a high-end steakhouse located in New York City but the next time you're visiting the Big Apple, it might not be your top choice for a fillet if you're searching for a restaurant through a popular reviews service like Yelp.

That's because the restaurant is currently suffering from a bout of social media backlash after reports that it made a very bad customer service decision.

by Patricio Robles 28 January 2013 16:33pm 10 comments

10 ways to create a great content campaign

I know a lot of people who are great marketers, but when blogging they often worry that they don’t have something which is important or unique enough to share online.

Normally this is at the risk that someone may have said something similar before.

That makes sense in a lot of ways and it is a valid concern which I admit to thinking myself when creating new content, or speaking at an event. Of course you always want to impress by telling people something they don’t know.

by Kevin Gibbons 22 January 2013 10:49am 13 comments

Five easily-avoided content marketing mistakes

According to Econsultancy's recently published Content Marketing Survey, the number of search queries for the phrase 'content marketing' has more than doubled in the past two years, a reflection of the fact that more and more companies are turning to content marketing to promote their wares.

When used effectively, content can be one of the most powerful marketing tools, but many companies dipping their toes in the content marketing water are making huge mistakes in how they develop and execute their strategies.

by Patricio Robles 13 November 2012 15:58pm 6 comments

30 tips for promoting your blog content [infographic]

This infographic from Launch Grow Joy contains some useful tips on promoting your blog articles once you have published them.

Some tips are obvious, such as submitting posts to social sites, but you should find some new ways to promote your content.

If you need inspiration for your blog, here are the 34 types of blog post that work wonders for Econsultancy.

by Graham Charlton 15 October 2012 16:50pm 9 comments

Tumblr's CEO doesn't like ads, but he's going to sell them

How do you monetize a publishing platform that's home to more than 50m blogs and 20bn blog posts? If you're the twenty-something CEO of one of the consumer internet's most popular properties, you might consider advertising is "a complete last resort."

That's how Tumblr CEO David Karp described the advertising business model to AdAge less than a week ago, but a week is a long time in the internet economy and a lot can change very quickly.

by Patricio Robles 19 April 2012 14:03pm 5 comments

Rumour: CNN to purchase Mashable for $200m

The next big (read: nine-figure) consumer internet acquisition may involve an unexpected buyer - CNN.

According to Reuters' Felix Salmon, the Time Warner-owned cable news network could announce as early as Tuesday that it is acquiring Mashable, one of the most popular tech/social media blogs for a figure that could be north of $200m.

by Patricio Robles 13 March 2012 09:59am 2 comments

SAY Media acquires ReadWriteWeb

Yesterday ReadWriteWeb, a popular technology blog founded by Richard MacManus in 2003, announced that it is being acquired by digital publishing upstart SAY Media.

Terms of the deal were not disclosed, but according to TechCrunch's sources, the deal was under $5m.

SAY Media has been active on the acquisition scene, having snapped up web properties including Dogster, Remodelista, a digital agency called Sideshow and publishing platform company Six Apart.

The apparent strategy; instead of simply building an ad network for new media, SAY Media wants to consolidate the market and own the properties it sells against.

by Patricio Robles 15 December 2011 09:34am 0 comments