Although it may seem seamless to the naked eye, branding that is truly on-target is no easy thing to master. But effective branding can save you hundreds or even thousands of dollars in the long run.
In fact, let’s imagine for a minute that you’ve just spent those thousands and as many hours working with a web developer on a website or a mobile app, or even that you’ve just created a physical product that fills a gap in the marketplace. Essentially, you’ve created the thing you want to sell to consumers and you know it can make their lives better.
So you’re all ready to go out with promotion, right? Sell that product to its fullest potential – you’ve finally perfected it, so why waste another minute? Stop right there, though. Before you spend another marketing dollar, back up and make sure your brand is solid - or risk throwing your hard-earned cash down the drain.
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by Julie Cottineau
28 November 2012 14:42pm
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