brands | Internet Marketing Blog

Use of Instagram growing among top brands: report

Brands continue to invest heavily in their presences on social media stalwarts like Facebook and Twitter and when it comes to newcomers, Pinterest seems to be creating the most buzz.

But the company that Facebook agreed to purchase for $1bn, Instagram, is quietly seeing adoption from a growing number of brands.

by Patricio Robles 09 August 2012 15:18pm 2 comments

Buddy Media and Twitter launch age screening

Earlier this year, recently-acquired social media marketing firm Vitrue launched a 'Twitter Gate' tool that allows brands to protect their Twitter feeds from being seen by underage followers.

The primary target of the company's offering was, not surprising, alcohol brands, many of which have been part of a big self-regulation push.

by Patricio Robles 13 July 2012 21:31pm 3 comments

Three tips for building a stronger brand

Businesses with strong, consistent, well managed brands have higher market valuations than their competitors, but building brand value involves much more than developing a great looking visual identity.

Brand building is all about managing the customer experience whether that is through your products, packaging, price, advertising communications, website, email marketing or even your sales personnel.

Each time a customer interacts with your brand, that experience defines who you are, how you operate, and how you’re different from your competitors.

Here are three tips for building a stronger brand...

by Jens Lundgaard 04 July 2012 10:08am 4 comments

Keeping children safe online: treading the line between safety and free expression

The investigation into Habbo Hotel has thrown up some difficult questions about how much online environments do and don’t do to keep children safe.

There’s a line that children’s brands tread between protecting their young users from harm and allowing them to express themselves in an environment that they enjoy.

by Tamara Littleton 14 June 2012 10:03am 1 comment

Search engines driving less traffic to Facebook Pages: report

Some advertisers may be questioning their investments in paid Facebook ads, but even the brands most unhappy with Facebook's paid advertising offerings are, by and large, continuing to spend big bucks on their Facebook Pages.

Those Facebook Pages may not technically be owned media, but Facebook Pages are free, and brands have more control over them than anything else on Facebook, so they're often treated like owned media.

by Patricio Robles 31 May 2012 19:11pm 2 comments

Google launches enhanced listings for brands

With the release of Google+ in September 2011, businesses have been looking to see how the platform can assist in their digital marketing efforts.

In particular, companies have been keen to see how Google+ can impact on search engine marketing.

by Andrew Warren-Payne 22 May 2012 10:04am 31 comments

Zynga brings brands to Draw Something

When Zynga shelled out $200m for OMGPOP, the maker of Draw Something, the social gaming giant was buying what was, at the time, the owner of the hottest mobile game in the world.

But despite its popularity and the fact that it was generating hundreds of thousands of dollars each day in revenue, the steep price Zynga paid for a company that was once on the brink of failure naturally raised questions about whether it overpaid.

by Patricio Robles 04 May 2012 17:42pm 3 comments

Hulu to advertisers: pay only for completed video ad views

The internet has arguably been the most exciting new development for advertisers in the past 50 years, but that doesn't mean that online advertising is without its problems.

Arguably, one of the biggest problems is a misalignment of the interests of media buyers and media sellers, with the latter often not appearing to care much about the value the former receives.

by Patricio Robles 17 April 2012 19:29pm 1 comment

Consumers respond to social media symbols on TV: report

It's well-established that the second screen phenomenon is real, and there's plenty of reason to believe that social media and television are a perfect match.

But just how well do social media-oriented calls to action on television actually work? According to consulting firm Accenture, they work pretty well.

by Patricio Robles 17 April 2012 18:00pm 3 comments

A-Z of Pinterest-ing brands

So, Pinterest is still the buzzword of the industry and something that looks like it might stick around a little while longer.

It’s also something that Econsultancy’s explored from various different angles, but we’ve not actually gone into too much detail about the companies using it.

There’s a handful of extremely comprehensive lists floating around the web, but I thought it might be interesting to see if a full A-Z list of brands and organisations could be compiled.

Surprisingly, it turns out you (almost) can, which is quite something, considering for how little time the platform has been around...

by Jake Hird 27 March 2012 15:43pm 1 comment