Posts tagged with 'BTCare'

first direct & customer service via Twitter: a closer look at best practice

Last month first direct launched its @firstdirecthelp Twitter feed, to provide customer service support through the site.

Though it’s early days for the bank famous for its innovative use of social media (specifically first direct live and the first direct Labs) – we take a closer look at the things it’s doing right.

Read more...

by Vikki Chowney 16 February 2012 10:56am 1 comment