Posts tagged with 'business-to-business'
As part of the The Reinvention of B2B Marketing Study, conducted with SparksGrove, Econsultancy looked at the Fortune 500 through a digital lens and found that perhaps 23% are safe from dramatic disruption.
If an organization is a producer of chemicals, raw materials, food or energy products…if they have a very small universe of prospects…then they’re safe.
Running a B2B business can be highly profitable, but building and maintaining a successful business can be challenging. One reason: relationships are often complicated by conflicts, both real and perceived.
A timely example of this can be seen with one of the hottest consumer
internet startups of the moment, Groupon. While the company is 'killing it' financially, there's increasing criticism and
skepticism over Groupon and it has a lot to do with the realization
that, in some instances at least, Groupon may be profiting at the
expense of the local businesses it's supposed to be helping.