If your company is new to search engine optimisation (SEO)
then you need to remain in control of the work that’s being done, whether
you’re using an agency or you’ve hired someone in house.
Of course, not everyone has time to research optimisation tactics so they may not understand the work that’s being done on their company’s behalf. So here are my five tips to help you successfully manage your SEO team:
Analytics isn't easy, but just about every marketer knows how important
it is. That's why so many companies have invested significant
sums in their analytics strategies.
Unfortunately, the rise of popular consumer hangouts that are walled
gardens, namely Facebook, has created multiple 'internets', and according to AdAge, that
poses a number of challenges for companies and their analytics
More than ever, it's crucially important for brands to be timely, relevant and engaging. In the first truly digital UK general election, we've already seen that the main political parties could do a lot more to improve their websites and online campaigns. But what about companies?
Here are some examples of brands who have jumped on the election bandwagon, by launching topically-themed marketing campaigns and products.
Online lead generation can be a very useful tool for bands in their online customer acquisition strategy but a branded campaign is not always the best way to generate leads.
Running an ongoing SEO campaign is a lot like spinning plates. With so many factors in play in search engine algorithms, you really need to be aware of all of them at once to ensure a successful campaign - it's all about keeping a balance between all of them.
This post is a compilation of various pitfalls, gripes and bugbears I've come across where something is lacking in the balance required for success in organic search.
As reported earlier today, first direct has launched a social media campaign which invites comments from consumers about the brand, as well as tracking sentiment from social media sites.
I've been talking to the bank's head of marketing Lisa Wood about the thinking behind the firstdirectlive campaign...
After publishing an interview with Dog's Trust about its use of Twitter for raising awareness and fundraising, I've had quite a few contacts from charities and representatives who also use Twitter.
Following the example of PRBlogger's very useful list of UK journalists on Twitter, I've compiled one for charity organisations and others who are using the service to promote some worthy causes.
There are more charities using Twitter than I first thought, but there are a few big names I haven't found Twitter accounts for, NSPCC, Childline, RSPCA are just three that spring to mind.