China has over 400m search engine users, which makes it a significant market for search marketing.
There are a world of articles about best practice for search marketing practice in China out there, but unfortunately, most of them are hypothesis and based on incomplete evidence.
In this article, I would like to share my insights with you built a recent exercise I undertook recently in Chinese keyword research.
Let’s see what I have learned...
Thanks to the incredible popularity of its devices, Apple may have one of the strongest software ecosystems out there, if not the strongest. If you're a developer and you're looking to strike it rich, there are few ecosystems that can compare.
In reality, of course, your chances of hitting the jackpot in the App Store are probably about as high as winning a lottery. The competition is fierce and most developers don't see their apps don't fly off the shelves. While that doesn't mean developers will flee Apple's ecosystem any time soon, it does pose a risk for Apple, who must look for new ways to keep developers on its side.
At WWDC this week, Apple may have found a way to do just that: China.
Here's a round up of some of the best infographics we've seen this week.
Topics include banner ads, smartphone usage in China, Facebook business page timelines, and mobile marketing stats...
Doing the right thing long-term isn't always easy for companies. Just ask Alibaba.com, China's ecommerce giant.
Last quarter, the company made some strategic changes to its business model, and focused in on improving the quality of its marketplace. The result: slower growth which, combined with higher expenses, contributed to a 25% drop in net profit.
China is now responsible for over a half a billion web users (greater than the total population of the EU), following a short period of tremendous growth.
This means that more than one in five people with online access are Chinese, up from 200m in total in 2007.
It was also on track to surpass 1bn mobile connections in Q1 of 2012, with market penetration currently estimated at 72%.
Could popular online pinboard Pinterest have what it takes to develop a viable new model for ecommerce?
China's Alibaba apparently thinks so.
China is on track to surpass 1bn mobile connections in Q1 of 2012, with market penetration currently estimated at 72%.
The latest data from Wireless Intelligence shows that China ended 2011 on 973.7m connections, an increase of around 16% year-on-year.
The growth has largely been driven by 3G connections, which surpassed 200m in Q4 and accounted for 22% of the total by year-end.
In 2011 3G accounted for 80% of new connections in China, an estimated 26.8m out of a total of 34.2m.
When the web was young, most websites were in English. This wasn't exactly surprising. After all, the web first emerged in the United States in a big way and was its largest initial market.
Over time, of course, the web has come to bring the world closer together and in turn, give companies anywhere in the world opportunities global in size.
For many companies, that meant moving beyond the English language to reach customers and stakeholders in their native tongues.
China is a difficult market to currently crack for international businesses, but a shift appears to be happening, driven largely by e-commerce.
In association with Toluna, Econsultancy has carried out a survey of online consumer behaviour in the region to try to understand this further.
Rebuilding trust with your customers isn't easy following a major
crisis. Sadly, relationships that take years to build can be harmed or
destroyed entirely practically overnight.
Alibaba, the Chinese business-to-business marketplace that Yahoo owns a
substantial chunk of, is the latest company to learn that lesson the hard way.