As the festive season gets underway, we are already seeing some interesting data on trends and predictions across the global e-commerce industry.
Naturally, the Christmas sections of our Internet Statistics Compendium will be updated with the best of it over the coming months so be sure to check back for upcoming editions.
Some of the most significant holiday data for marketers and retailers alike focuses on the growth of the virtual goods sector.
Here are a few highlights...
46% of the UK's online shoppers are planning to leave their Christmas shopping until the last minute this year, despite the majority having little faith in the ability of retailers to deliver in time for the big day.
This stat comes from an online Christmas shopping survey of 1,000 UK consumers carried out for Eptica, which also looked at how retailers were providing information on delivery.
So what can retailers do to appeal to last minute shoppers and reassure them about delivery?
Now that summer has retreated into autumn,
the focus of many email marketing departments turns to Christmas and the early
part of next year.
There have been some interesting changes in the market over
the last twelve months and during this key planning period it is important to
Here are five key pointers to allow you to run a quick health check
on your current email campaigns and help you define your KPI’s ensuring your Christmas
and New Year campaigns are a success!
A recent Hotmail blog that
announced changes to the way they handle
mail, and as the world's largest email provider, these changes are significant for anyone in the email marketing business.
After declaring that it has reduced true spam to about 3%, Hotmail has set its sights on the Bacn (email you wanted, but not right now or never again).
So what are the changes and how will they affect email marketing in the lead up
Thanks to some excellent marks for customer service, lingerie retailer Figleaves was rated the top performing e-commerce site in a study covering the Christmas shopping season.
The eRetail Benchmark Study from eDigital found that, though marks were relatively high for website usability across the board, customer service was the key differentiator.
Some highlights from the study...
When it comes to Christmas shopping, there
really is no time to rest for retailers. Christmas 2010 might be done and
dusted, but now is the time to sit down, look at what went well, what didn’t,
and fine tune strategies for 2011.
E-commerce figures for Christmas 2010 are heartening for the beleaguered retail sector. Tealeaf research found 44% of UK shoppers increased the amount of online shopping they did this Christmas.
Thanks in part to the snow, more than a quarter of customers received their orders late this Christmas, and almost half of those orders arrived two or more days late.
This is one of the findings of a Christmas delivery survey of UK consumers carried out exclusively for Econsultancy by Toluna.
Some highlights from the survey after the jump...
Figures released so far suggest that online retailers have experienced more growth over the Christmas shopping season. For example, sales at johnlewis.com were up 42% on Christmas 2009.
I've rounded up some of the stats on Christmas 2010, including a useful infographic which shows US holiday shopping stats from 2005....
UK retailers experienced a surge in visits from mobile phones over the Christmas period, with traffic increasing by up to 100% between December 24 and 27.
Various surveys before Christmas predicted a growth in the use of mobile for shopping, and early stats from Usablenet and Adfonic suggest that these were correct.
UK marketers’ number one New Year’s Resolution must be to improve the email experience they offer their subscribers.
People are simply being force-fed too much email, which is typified by the sheer volume of emails sent during the festive period, consisting of sales and promotional emails that are mostly one-dimensional, monotonous and repetitive.