Posts tagged with 'city index'
In October 2012 Econsultancy ran a survey which found that 90% of brands felt that content marketing would become more important over the following 12 months.
One year on it is hard to argue against the fact that content marketing is now among the most important trends in digital.
However when we published the Content Marketing Survey Report with Outbrain, just 38% of respondents had a defined strategy in place.
That is likely to have changed by now, however just to add more weight to the argument in favour of this discipline I have rounded up six case studies from various brands that have seen real results from content marketing.
It’s always refreshing to see companies in old-school industries ploughing a load of money into content marketing.
When I say old-school, I’m talking about companies that have traditionally been fairly forward-thinking in terms of IT and tech, but not necessarily in backing marketing with anything other than straight ad spend on paid media.
City Index’s recent Trading Academy series and campaign was quite a departure, and serves as QED as far as ROI and content marketing is concerned.
Check out the campaign, which won an Econsultancy 2013 Digitals Award for best in financial services.