Posts tagged with 'click-throughs'
Online advertising has long been measured by clicks. But as advertisers try to make a case for display and branded advertising online, it's become fashionable to discount the importance of the last click-through. Trouble is, it looks like most advertisers are still relying on click-throughs to measure their online campaigns.
According to new survey from Chief
Marketer, the click is by far the most important measure of ad performance for online marketers. 60% of those surveyed reported that they rely on clicks to measure ad effectiveness. Less than 2/5 measured overall return on investment (ROI).
And despite the fact that display
have been hard at work trying to discount the last-click through rate as
the final say in online measurement, these answers are roughly the same
as last year.