Is it ever OK to close comments on a blog, Facebook page or online news article?
It’s a question we often hear, particularly from companies who’ve found, for a variety of reasons, that their online communities have been flooded with posts that they simply weren’t prepared for.
2011 saw some high-profile examples of Facebook page owners taking the decision to block comments.
Twitterchats are organised, non-linear, fast-paced conversations using Twitter where participants discuss themes and questions about a given topic.
With its speed, ease of use, accessibility and limited character format, Twitter provides an effective tool for individuals to discuss or unite around a theme or topic and Twitterchats have evolved from webchats and forum discussions.
So, how do you plan and run a Twitterchat?
'Content is King' is an old phrase but still a true one when it comes to building a brand presence on social media.
As Facebook implements more and more ways for users to control exactly what appears in their News Feeds, brands need to be ready to meet the challenges that brings.
Community Management is the art and science of engaging your fans and it’s important to view it as a data-driven, long-term, iterative process. Here are a few of my top tips...
Sarah Drinkwater is UK Community Manager at local listings and review site Qype.
I've been talking to Sarah about the challenges of the role, how businesses should respond to negative reviews online, and how local businesses can use Qype effectively.
Something interesting has started happening when we go and talk to
prospective clients about online community management services.
are various companies which specialise in community management and moderation, and have done
for a number of years, but agencies (mostly PR and communications
agencies, rather than digital ad agencies) are starting to claim
expertise in community management, and to be honest, I don’t think
they’re talking about the same thing as we are.
It’s causing real
confusion client-side. While we both work with online communities, I
think we need to be clear about the definitions of what we each do, so
we can work together more effectively.
It's a subject that turns the stomachs of most journalists. After all in journalism, "marketing" and "branding" are dirty words. But given the media fall out as a backdrop for the global recession, it's time that newspapers, and the journalists who write for them, realise that the masthead of their paper is a brand.
Knowing what people think and feel when they see your newspaper's brand is more important than ever.