this year’s Consumer Electronics Show (CES) came to an end, the shiny,
light-weight, thin gadgets were packed away and the technology industry took a
step back to evaluate which ground-breaking development will really make a
difference to consumer’s everyday lives.
While the in-car technology, digital health devices, ultrabooks
and smartphones will all undoubtedly impact and improve our lives, it was the
connected TVs that created the greatest buzz.
Connected TVs have gained significant
attention over the last year, in particular at the recent Royal Television
Society’s Cambridge Convention and this week at MIPCOM, and it’s only set to continue.
BBC launched an updated version of its iPlayer for web-connected TVs, Sony and
Opera teamed up to provide web browsing capabilities on the platform.
launched the UK’s first web-connected TV campaign to promote its A7 Sportback
range, not to mention the impending launches of Google TV and YouView.
While it’s clear the market is gearing up for the complete emergence of connected TVs, it seems broadcasters are still unsure about the platform.
Conversations about three screen strategies became conversations about four screen strategies this year. It looked like tablets would be used concurrently with PCs and mobiles, at least for a while, so fashionable jargon received an update.
Where are we now? Five screen strategies? Five and half screen strategies? The number of screens may explode in the not too distant future.
As the second part of a series of questions asked to contributors of Econsultancy’s SEO Best Practice Guide, we decided to focus on alternative search.
That is, considering the current and future aspects of achieving natural visibility in search results across platforms other than standard internet-ready computers.
As is already well-known across the digital industry, emerging technologies mean that users can access content whenever they want, wherever they want, however they want.