Posts tagged with 'consumer packaged goods'
Maybe consumers really do want to read about toothpaste, paper towels, and soda. A new study from ROI Research and Epsilon claims that 62 percent of customers that receive permission- based emails are influenced by those emails, and 75 percent have read company or brand content as a direct result.
The survey
was conducted in mid-October and measured 1,517 people. Not exactly a
statistically projectable dynamo, (and it is, after all, sponsored) but
even if half the numbers are on the money they are significant. They
support the continued effectiveness of permission-based email, and they
support the concept that content will attract consumer attention, which
will increase engagement and then purchase intent.
Read more...
by John Gaffney
05 March 2009 16:47pm
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