The genie is now out of the bottle on a mass scale around something that most content marketers have known for several years running: to be noticed in today’s online news world, you must stand on the back of giants: Amazon, Apple, Facebook and Twitter.
UPDATE: Note that Techcrunch, The Next Web, Silicon Alley Insider, GigaOm, AllthingsD and The Associated Press ALL posted based off the fraudulent press release, not just Techcrunch
In case you’ve missed the news, the search, public relations and online journalism industries are all in an uproar over a fake press release that was written and distributed over PRWeb in order to generate a stock boost for the offending company.
At the center of the scandal, ICOA Wireless, a U.S. provider of wired and wireless broadband internet networks, who yesterday distributed a release claiming that the company had been acquired by Google for $400m.
LinkedIn Today was launched over a year and a half ago as a way to use data from 175M+ professionals to surface relevant stories in specific verticals on the LinkedIn platform.
Currently, the content that makes it through the algorithm is selectively published by a small team of editors (or curators some might say) in New York City, and the resulting traffic – if your content is placed on the homepage – is considered a bit of a Holy Grail for content marketers.
Here are six tips to help you hit the feed!
Econsultancy recently released its first Content Marketing Survey Report, sponsored by Outbrain, based on a survey of more than 1,300 marketers.
We found that this presented some very interesting insights into the current market within the UK. Most notably, that while 90% believe content marketing will become more important over the next 12 months, only 38% of companies have a content marketing strategy in place!
This means that 62% of businesses are missing huge marketing opportunities.
For our Content Marketing Survey Report, published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing.
While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided.
One of the open-ended questions we asked was, “What single adjective or phrase would you use to describe the type of content which is most effective for marketing?”
Some of the most entertaining responses are provided below.
Content marketing is a big deal at the moment, and we've covered the topic in some detail on the blog this year.
Here's a selection of the best interviews, stats, infographics and tips on content marketing from 2012...
The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique relationship”.
Keith Nation from ORM London says this is because: “They are always on you and they are always on”. American advertising consultant Cindy Gallop said at a recent Guardian marketing summit that: “People turn on their phones all the time to get little pellets of love. They want to see that people want to be in touch with them”.
Our appetite for all things mobile is insatiable. Technology research firm Gartner estimates that 70% of devices sold worldwide in 2012 will be "smart devices" (smartphones and tablets). It predicts a total of 1.2bn smartphones and tablets could be sold worldwide in 2013 and forecasts a staggering 39 million to be sold by 2016.
Content marketing is more than the latest buzz word. Done brilliantly it can be a powerful and versatile tool that will engage, educate, influence and importantly win you new business.
With pay-per-click ads on Google eating more of your budget perhaps it's time to rethink and invest in content marketing.
Here I have selected some of my favourite B2B examples that can inspire you to rethink your own content marketing strategy.
Recently, I looked at how respondents to our Content Marketing Survey Report are measuring the results of their content marketing efforts.
Following on from this, I thought I'd provide some insight into the content marketing objectives for the blog, the metrics we look at to measure success, and the lessons we learn from them.
Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian.
We know that it’s nothing new and that brands, companies and charities have been doing it for years.
But this week the great and good of marketing, advertising and digital (from both sides of the Atlantic) agreed that content marketing has become a discipline in its own right.
Journalists and news creators, who by nature are at the top of the social news cycle, as well as content creators for brands that offer value to their communities should be aware of these six great tools.
As part of my role here at Econsultancy as Content Marketing Executive, I was immediately immersed in product demos and in-person meetings for new products in the burgeoning social web discovery space.
Here are six immediate standouts from the pack that I feel other content marketers should be using and why.