Posts tagged with 'content marketing'
You might've noticed a certain distractedness in your friends and colleagues recently. You may have even picked up that this happens every year around this time.
It's squeaky-bum time, the end of the football season, and it matters...a lot.
This is when the trophies are decided, when you get to find out if you'll be making away trips next year to Villa Park or Vale Park, if your season might be extended into the play-offs and a potential make or break trip to Wembley.
Are you going to be able to claim bragging rights over your local rivals or have months of trying to change the subject every time the beautiful game comes up in conversation?
When you’re putting together an enticing online proposition and battling against the key competitors in your industry, is the content on your website pushing your business towards glory or are you in danger of relegation?
Content Marketing is the new buzzword. And as with buzzwords, every agency is trying to capture a slice of the action – but this means they all have their own definitions. Which leads to confusion.
Naturally SEOs were the first to jump on Content Marketing as content and links are so intrinsically linked to success, but there’s a lot more to it than SEO.
So to try and ease this confusion I spoke to our resident SEO specialist, David Freeman and we came up with this advice.
PR and marketing agencies don't have it easy. This crowded B2B market means agencies have to crow loudest, longest and with most meaning.
This is a simple little post marking a few things I've liked looking at on agency websites, and some things I haven't. There's likely a whole host of posts to write on copy alone, web design alone, and content alone, but this is just a snippet to start.
I would be very glad to hear pet hates about agency websites in the comments below (keep it friendly:-).
Being a decent content marketer is about matching your strengths with what actually gets results.
For some, that may mean creating the next cat-riding-a-sneezing-panda-to-K pop viral sensation, but for me it’s often about using data to create powerful stories that influence social heavyweights.
Based on my wins and fails in content marketing, here are six principles that I’ve come to realise play a part in making content stand out.
Curalate offers visual analytics for marketers looking for metrics on popular sharing platforms like Pinterest.
The startup recently announced Instagram reporting which makes it the first analytics provider to give metrics for Instagram and Pinterest within the same dashboard.
We spoke with Curalate to find out what has been making them tick.
Twitter's efforts to bring more eyeballs, and thus ad revenue, back to its web experience and branded apps have given content marketers reason to jump for joy.
Here is a breakdown of the current expanded tweets ecosystem, and some targeted strategy for app-based businesses.
Everyone celebrates the magic of the internet because it removed the obstacles between any of us and all of us.
For the first time, someone with zero resources could reach an audience of billions and change the world.
But every sliver lining has its cloud and content marketers are experiencing the unintended consequences of a barrier-less world...
Savvy marketers know that content marketing is key when it comes to building up a relationship with other sites, social networks, and syndication partners.
Whether or not you agree with slapping the (buzz)phrase 'content marketing' across many of the already commonly used SEO tactics, everyone can agree the technology to find, distribute and track how content delivers ROI (meaning influencer tracking, social analytics, custom CRMs) has really kick-started an interest in the field.
We’ve written broadly on content strategy in the past, but in this post I thought I’d share a bit more about our internal approach to a specific area of content creation.
Content marketing teams are on the hunt for great writers, but before we go on a hiring spree, we need to ask if anyone actually reads!
Publishing sites such as The Oatmeal and Buzzfeed have grown rapidly without a whole lot of text, while image curation platforms such as Tumblr, Pinterest and Instagram have exploded in the last few years.
Let's remember: there's more to content marketing than good writers!
Two main things highlight a successful business online: attracting more visitors and engaging your audience.
Content is everywhere. It is not just limited to one industry, you need content to promote all kinds of products or services and to improvise a business online.
Content marketing is a clear pitch for branding as it directly deals with the audience, answer questions, clear their concepts or misconceptions and find an ideal way to show the brand presence.