Posts tagged with 'content marketing'
For digital marketers, content marketing is top of the priority list for 2013. And as more of the world gets online, the global audience for content is growing fast.
According to the UN Broadband Commission, a third of the world population already has internet access, and this is set to rise to 40%, or 3bn, by 2016.
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by Christian Arno
23 January 2013 12:30pm
4 comments
Social media is not the new kid on the block anymore but it's still a growing channel and 2013 will see a number of changes - or so our industry experts think. Brands are starting to realise the importance of this channel and are looking for real numbers to back up the claims of agencies and social media experts.
The continued growth of content will affect how people use and interact with social media and the beands using it. And now that we can collect more specific and individual data through social media, this content will become even more effective.
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by Heather Taylor
21 January 2013 16:45pm
2 comments
Google's continuing moves to penalise marketers ‘chasing the algorithm’, and to reward those who produce useful and valuable content, is one of the principal reasons why content marketing has emerged as a hot topic over the past 18 months.
The majority of marketers surveyed in our Content Marketing Survey Report (produced in associated with Outbrain) agreed with the statement that “Content marketing is becoming its own discipline, like SEO or email marketing”.
The question remains to be seen as to how content marketing and SEO will change, integrate and evolve over time, with some predicting the demise of SEO and others insisting that it will remain as its own discipline.
To find out more, and following last week's post on the expert view on content marketing, we asked a selection of marketers how they "see the relationship between content marketing and SEO evolving over the next few months?” Their answers, some of which do conflict, are below…
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by Andrew Warren-Payne
21 January 2013 10:42am
16 comments
No product was ever more content marketed than content marketing itself. And it worked. Marketers are diving in.
But the ideas that spawned the discipline that created the movement also generated a pile-up of content marketing suppliers, and it’s still growing like topsy.
With supply evolving so rapidly, how are marketers to choose a content marketing partner?
That’s the million-dollar content marketing question.
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by Ryan Skinner
18 January 2013 09:31am
5 comments
There are many content marketing tools that B2B marketers can use. The most popular is the blog. In Rebecca Lieb’s book, Content Marketing, she says: “No topic or industry is too arcane for a blog”.
She cites a US-engineering company, Indium, that has no less than 73 different blogs…on soldiering materials. Having that many blogs increased the firm's inbound leads by 600%.
But creating original content and finding time to do it is a business' biggest challenge she says. This is also something that I hear frequently too. But as a recent Hubspot report showed that blogging is something businesses cannot afford to avoid.
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by Juliet Stott
17 January 2013 11:43am
11 comments
Since the launch of our Content Marketing Survey Report, produced in association with Outbrain, the topic has continued to fuel discussion throughout the industry, as brands struggle for the attention of consumers and marketers find it ever more difficult to reach the top of the search engines.
As 2013 begins, we asked a series of marketers for their thoughts on where content marketing is going and what brands and publishers have been doing particularly well.
Their insights are below, along with some video shot by Outbrain at the launch of the Content Marketing Survey Report late last year.
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by Andrew Warren-Payne
14 January 2013 11:28am
11 comments
As we've been off for a few weeks I've rounded up some of the best infographics that we've seen from the past fortnight.
The topics include festive insights for retailers, Facebook's mobile advertising performance, content marketing and real-time bidding.
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by David Moth
11 January 2013 10:14am
1 comment
The importance of Content Marketing across business sectors and organizations of all sizes continues to grow year over year.
When we surveyed marketers in October in association with Outbrain we found 90% of respondents believing that it will become more important over the next 12 months.
Here are six content marketing trends to watch in the next 12 months...
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by Ryan Sommer
09 January 2013 15:23pm
9 comments
Content marketing doesn't have to be ardous and expensive, agile content marketing makes the content marketing challenge look a whole less daunting.
Content marketing is how the modern buyer comes to know you; you may not know it but your customers are becoming increasingly savvy about your industry and your competitors.
This is mainly due to content marketing, your content isn't just the copy that appears on your website, it can be found in a variety of guises i.e., social, blogs or meta titles and descriptions within search results.
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by Holly Davis
08 January 2013 09:37am
4 comments
As we wave goodbye to 2012 and say hello to 2013, there’s a good chance, you, like many other people, have been working to put together a content marketing strategy for the new year.
No doubt you’ll have the objectives in place, created a well thought out strategy and work plan as long as your arm.
It’s that last element I want to help you with in this blog post, by sharing a clutch of tools and services which will save you time, improve your results and give you the freedom to work on the creative aspects of your campaign.
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by Kelvin Newman
07 January 2013 12:10pm
21 comments
