Posts tagged with 'content marketing'
Econsultancy last month held Europe's largest conference devoted to B2B marketing and sales.
Our London FUNNEL event at the Emirates stadium saw some of the world's leading B2B business experts present to an audience across four streams: Plan, Align, Attract and Engage.
The thoughts and insights shared that day, along with case studies illustrating best practice, have been used to create our B2B Digital Marketing Briefing, which is free to download.
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by Monica Savut
18 December 2012 10:30am
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It's been a big year for content marketing, and now the vast majority of marketers see it as a key part of their strategy.
However, just 38% of companies currently have a content marketing strategy in place, according to our Content Marketing Survey Report, produced in association with Outbrain,
This infographic presents some of the key stats from the survey, while the video shows our Research Director Linus Grergoriadis presenting the results.
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by Graham Charlton
12 December 2012 10:52am
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You know what I hate more than anything? I hate the people who won't let me hate.
Here's why Polyanna Positiveness is a bad thing for content marketing.
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by Doug Kessler
11 December 2012 12:18pm
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According to a recent talk at Outbrain NY, one of the most powerful voices of online news discovery, Gabe Rivera, believes algorithms will never be able to curate as effectively as humans.
This is why your content marketing initiatives should never underestimate human action.
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by Ryan Sommer
30 November 2012 17:46pm
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The genie is now out of the bottle on a mass scale around something that most content marketers have known for several years running: to be noticed in today’s online news world, you must stand on the back of giants: Amazon, Apple, Facebook and Twitter.
UPDATE: Note that Techcrunch, The Next Web, Silicon Alley Insider, GigaOm, AllthingsD and The Associated Press ALL posted based off the fraudulent press release, not just Techcrunch
In case you’ve missed the news, the search, public relations and online journalism industries are all in an uproar over a fake press release that was written and distributed over PRWeb in order to generate a stock boost for the offending company.
At the center of the scandal, ICOA Wireless, a U.S. provider of wired and wireless broadband internet networks, who yesterday distributed a release claiming that the company had been acquired by Google for $400m.
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by Ryan Sommer
27 November 2012 11:19am
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LinkedIn Today was launched over a year and a half ago as a way to use data from 175M+ professionals to surface relevant stories in specific verticals on the LinkedIn platform.
Currently, the content that makes it through the algorithm is selectively published by a small team of editors (or curators some might say) in New York City, and the resulting traffic – if your content is placed on the homepage – is considered a bit of a Holy Grail for content marketers.
Here are six tips to help you hit the feed!
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by Ryan Sommer
20 November 2012 17:29pm
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Econsultancy recently released its first Content Marketing Survey Report, sponsored by Outbrain, based on a survey of more than 1,300 marketers.
We found that this presented some very interesting insights into the current market within the UK. Most notably, that while 90% believe content marketing will become more important over the next 12 months, only 38% of companies have a content marketing strategy in place!
This means that 62% of businesses are missing huge marketing opportunities.
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by Kevin Gibbons
16 November 2012 12:17pm
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For our Content Marketing Survey Report, published in association with Outbrain, we asked over 1,300 members of the Econsultancy community for their views on content marketing.
While the dozens of charts and in-depth analysis provide an excellent foundation for understanding the state of content marketing, the real value came across in some of the qualitative responses provided.
One of the open-ended questions we asked was, “What single adjective or phrase would you use to describe the type of content which is most effective for marketing?”
Some of the most entertaining responses are provided below.
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by Andrew Warren-Payne
15 November 2012 10:24am
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Content marketing is a big deal at the moment, and we've covered the topic in some detail on the blog this year.
Here's a selection of the best interviews, stats, infographics and tips on content marketing from 2012...
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by Graham Charlton
14 November 2012 12:00pm
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The world has fallen in love with their smart phones and tablets. People talk about having an emotional connection with their devices. The iphone 5 promo video described it as a “unique relationship”.
Keith Nation from ORM London says this is because: “They are always on you and they are always on”. American advertising consultant Cindy Gallop said at a recent Guardian marketing summit that: “People turn on their phones all the time to get little pellets of love. They want to see that people want to be in touch with them”.
Our appetite for all things mobile is insatiable. Technology research firm Gartner estimates that 70% of devices sold worldwide in 2012 will be "smart devices" (smartphones and tablets). It predicts a total of 1.2bn smartphones and tablets could be sold worldwide in 2013 and forecasts a staggering 39 million to be sold by 2016.
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by Juliet Stott
13 November 2012 10:39am
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