content marketing | Internet Marketing Blog

Five great examples of B2B content marketing

Content marketing is more than the latest buzz word. Done brilliantly it can be a powerful and versatile tool that will engage, educate, influence and importantly win you new business.

With pay-per-click ads on Google eating more of your budget perhaps it's time to rethink and invest in content marketing.

Here I have selected some of my favourite B2B examples that can inspire you to rethink your own content marketing strategy.

by Juliet Stott 01 November 2012 13:25pm 5 comments

Which content marketing metrics are valuable for Econsultancy?

Recently, I looked at how respondents to our Content Marketing Survey Report are measuring the results of their content marketing efforts.

Following on from this, I thought I'd provide some insight into the content marketing objectives for the blog, the metrics we look at to measure success, and the lessons we learn from them.

by Graham Charlton 30 October 2012 11:13am 15 comments

How to give your content marketing strategy a makeover

Content marketing was high on the agenda in this week’s Changing Advertising Summit hosted by the Guardian.

We know that it’s nothing new and that brands, companies and charities have been doing it for years.

But this week the great and good of marketing, advertising and digital (from both sides of the Atlantic) agreed that content marketing has become a discipline in its own right.

by Juliet Stott 30 October 2012 10:04am 3 comments

Six tools content marketers should be using daily

Journalists and news creators, who by nature are at the top of the social news cycle, as well as content creators for brands that offer value to their communities should be aware of these six great tools.

As part of my role here at Econsultancy as Content Marketing Executive, I was immediately immersed in product demos and in-person meetings for new products in the burgeoning social web discovery space.

Here are six immediate standouts from the pack that I feel other content marketers should be using and why.

by Ryan Sommer 22 October 2012 10:27am 13 comments

Could content marketing replace the SEO department?

A couple of weeks ago I was on a panel to discuss the role of content marketing to coincide with the release of Econsultancy’s Content Marketing Survey Report.

I was principally there to represent the publisher’s side of this new approach, but one comment I made seemed to cause a stir. It was: If you’re struggling to find a separate budget for content marketing, you could rename your SEO department to ‘Content Marketing’, rather than set up a new cost line.

It might then be easier to gain investment for the new discipline, because you’re not setting up a whole new department. I’m sure if you read this article, we’ll come to some agreement.

by James Carson 22 October 2012 09:20am 38 comments

Five content marketing lessons from the Red Bull Stratos jump

Sunday saw Felix Baumgartner pass the speed of sound as he broke a 52-year-old record for the highest recorded parachute jump.

While the act in itself was highly impressive, of interest to marketers was the way Red Bull achieved major exposure for its brand through this feat, making the headlines internationally and having eight million people watch the jump live.

The jump was not simply good PR, but something more. It was great content marketing, something that will become increasingly important, according to the recent Econsultancy/Outbrain Content Marketing Survey Report.

Here are some lessons we can take away from the jump.

by Andrew Warren-Payne 16 October 2012 11:48am 9 comments

Q&A: Mark Schaefer on creating web content that creates a reaction. Part one

Mark Schaefer is the author of two best-selling books on social media and the opportunities and challenges present for brands and individuals online.

The Tao of Twitter was self-published in 2011 (Updated in 2012), and Return on Influence followed in March 2012, published by McGraw-Hill Professional.

We caught up with Mark while he was in the U.K. promoting Return on Influence and spoke about content marketing, influencer tracking tools and more in this two-part series.

by Ryan Sommer 12 October 2012 15:16pm 0 comments

How to build a digital relationship that lasts

Making new friends and building new relationships when you are an adult is not easy. Anyone who has ever moved house, city or job can testify to this. There are reams of advice columns in magazines about how to do it.

Even the New York Times covered the topic in an article it published this summer. One interviewee stated she had a friend for every segment of her life.

Your website can use this basic principle to make new friends and keep them too. Designing, personalising and segmenting the content on your site for each user allows you to build a relationship with them that will last.

by Juliet Stott 12 October 2012 10:09am 1 comment

Your company is awash with great content

Content marketing is a voracious consumer of content. Where do you find yours?

We get this all the time.

A company will approach us to talk about B2B content marketing (which we love, by the way) and we'll ask what content they have already.

"Nothing," they say, "We don't have any content."

In our experience, this is... how do I put this... not true.

by Doug Kessler 08 October 2012 11:56am 5 comments

Which content marketing metrics are you using?

Content marketing is all the rage right now, but how are publishers measuring the success of their content strategies? What are the most important metrics?

Of course, the answer may depend on the type of business and the aims of any content strategy, but some metrics are useful whatever the purpose.

I'll look at some of the responses from our Content Marketing Survey Report, sponsored by Outbrain...

by Graham Charlton 08 October 2012 10:04am 0 comments